Free Parking | Weekly Report for March 3, 2023
How’s that for an attention-grabbing headline? I understood that free parking was a wonderful thing before I could even drive. At the least, Free Parking was a safe space to land on…
Three Best Practices for Your Next Great Landing Page
If you’ve ever been persuaded to “Learn More,” “Buy Now,” or “Get Started” after viewing a digital advertisement on Facebook, Google, or YouTube, chances are you were directed to a…
“When Did You Know You’d Made It?” | Weekly Report for February 24, 2023
Monday before last, in the midst of a self-created media frenzy, I sat down for a 30-minute, long-form interview with Mike King, host of ESPN Richmond’s “On the Mic With Mike.” Mike’s a…
The Winners (And Losers) Of Super Bowl LVII | Weekly Report for February 17, 2023
Super Bowl LVII was full of surprises, except for most of the ads. Forty of the 57 TV Big Game ads were released before the game, which has to be some sort of…
SEO Tricks We’ve Fallen In Love With That Will Help Boost Your Organic Rankings & Traffic
Search Engine Optimization. SEO. WTF? The topic of SEO is an interesting one. Many business owners have heard about it, and they want it for their websites, but they don’t…
Super Weekend | Weekly Report for February 10, 2023
The Super Bowl is Sunday, but of course, you already knew that. The single biggest global television event — other than the 1981 wedding of Prince Charles and Lady Diana — is set to return this…
The Three Kinds of People at Work | Weekly Report for February 3, 2023
Regardless of what business you’re in, business basically boils down to solving problems. A customer has a need, and you provide them with a solution. If you own an apartment…
Offshoring vs. Outsourcing | Weekly Report for January 27, 2023
Last week, I attended an event where the speaker praised the rise of offshoring. Offshoring is the practice of processing business operations to another country, usually a developing country, with…
Start 2023 Off Right: Digital Marketing Stats Every Small Business Should Know
Digital marketing is the key to success for small business owners. Don’t get us wrong, print marketing materials are still necessary when creating your overall marketing strategy. But your potential…
If You Take Care Of Your People, Your People Will Take Care Of You | Weekly Report for January 20, 2023
I don’t know who said it or where I heard it, but I’ve always believed in this business mantra – “If you take care of your people, your people will take…