Fall Forward: How to Help Your Brand Stay Relevant in Every Season
Written by: Lauren McKinney In today’s fast-paced world, brands need to be as dynamic as the seasons. What works in the sweltering heat of summer might fall flat when the…
You Never Know What Tomorrow Brings | Weekly Report for September 13, 2024
On Monday, September 10th, 2001, my daughter was a toddler. My son had not yet been born. I went to sleep after watching the Denver Broncos open up their new stadium by…
50/50 | Weekly Report for September 6, 2024
We are only 60 days away from the next Presidential Election and polls indicate it’s essentially a tossup, with Vice President Kamala Harris and former President Donald Trump both within the margin of error. CNN’s Chief Election Prognosticator John…
Feedback-Friendly: A Guide to Responding Professionally to Online Reviews
Written by: Lauren McKinney Online reviews: the double-edged sword of the digital age. On one hand, they can shower your business with praise, boosting your brand’s credibility. On the other…
Yoga Pants | Weekly Report for August 30, 2024
Part of the hard work we do for clients is market research. We use a variety of tools and software systems to acquire info on people, places and things. We…
Stop It. | Weekly Report for August 23, 2024
A month ago, comedy legend Bob Newhart passed away. I’m normally not particularly sentimental about the passing of celebrities because I didn’t actually know them, but after decades of seeing Bob Newhart…
Returning to the Workforce | Weekly Report for August 15, 2024
Over the last few years, the labor crunch has affected my businesses and had a direct impact on many of our clients. Our retail clients need clerks. Our healthcare clients…
The ABCs of ROI: Madison+Main’s Guide to Marketing Success
Written by: Lauren McKinney You’ve probably seen a movie with a scene like this – a tense standoff. An exchange of words. Then, the time-honored line: “What’s in it for…
Virginia “Legalized” Weed Three Years Ago | Weekly Report for August 9, 2024
Disclaimer: Because I get a lot of emails, letters and social media messages, let me be clear about this week’s topic. This blog is merely a look at Virginia’s fledgling marijuana…
Tax-Free Weekend | Weekly Report for August 2, 2024
I’m going to buy a bunch of stuff this weekend…and probably a chainsaw. You may or may not know that today marks the start of Virginia’s Annual Tax-Free Weekend aka 3-Day Sales Tax…