April Fool’s Done Right: The 5-Part Art of Playful Brand Humor
Written by: Lauren McKinney April Fool’s Day is a golden opportunity for brands to flex their funny bone, surprise audiences, and create viral moments. And the fun isn’t limited to…
Yacht Rock | Weekly Report for April 11, 2025
I am on a boat this week. Sailing Away. What a fool believes. This is it. Ride like the wind. The radio gives a perfect description of everything that’s happening. Sirius has…
What the Duck? | Weekly Report for April 4, 2025
As we cruise past the 5th anniversary of Novel Coronavirus Sars-19 aka Covid, I still can’t believe it’s been five years since our lives and businesses were upended and changed forever. 2020 seems…
The Pursuit of Happiness | Weekly Report for March 28, 2025
In 2011, the United Nations passed Resolution 65/309, which led to the creation of the World Happiness Report. It’s a joint effort by the UN and Oxford University with data from 140 countries collected by Gallup. The…
Wow-Worthy Websites: Madison+Main’s 7 Musts to Building Success Through Your Site
Written by: Lauren McKinney In the digital world, your website is your storefront, your handshake, and your best salesperson—all rolled into one. And just like an outdated, dusty brick-and-mortar shop…
Gen Z Entrepreneurs On The Rise | Weekly Report for March 21, 2025
My generation, Gen X, was the “latchkey generation.” We walked home from school and let ourselves in the house. We turned on MTV and then turned into “Couch Potatoes.” We were born between…
98% Of All Business Is Small Business | Weekly Report for March 14, 2025
Longtime readers of the Weekly Report will know I have stated “98% of all business is small business” on many occasions: in 2013, 2016, 2017, 2021, and last year, the phrase popped…
Spring Cleaning: 6 Ways to Refresh Your Brand’s Digital Presence
Written by: Lauren McKinney As the days get longer and the flowers splash the world with a whole new color palette, it’s the perfect time to give your brand’s digital…
Billboards Can Teach Us A Lot | Weekly Report for March 7, 2025
When I was younger, my family would travel down to Myrtle Beach for a week each summer. Dad was a firefighter, and mom was a nurse, so squaring up the time to…
Breaking Up with Bad Habits: 10 Marketing Mistakes to Leave Behind
Written by: Lauren McKinney It’s not you, it’s… your marketing strategy. If your brand isn’t getting the love and attention it deserves, it might be time for a breakup—with your…