98% Of All Business Is Small Business | Weekly Report for March 14, 2025
Longtime readers of the Weekly Report will know I have stated “98% of all business is small business” on many occasions: in 2013, 2016, 2017, 2021, and last year, the phrase popped…
Spring Cleaning: 6 Ways to Refresh Your Brand’s Digital Presence
Written by: Lauren McKinney As the days get longer and the flowers splash the world with a whole new color palette, it’s the perfect time to give your brand’s digital…
Billboards Can Teach Us A Lot | Weekly Report for March 7, 2025
When I was younger, my family would travel down to Myrtle Beach for a week each summer. Dad was a firefighter, and mom was a nurse, so squaring up the time to…
Breaking Up with Bad Habits: 10 Marketing Mistakes to Leave Behind
Written by: Lauren McKinney It’s not you, it’s… your marketing strategy. If your brand isn’t getting the love and attention it deserves, it might be time for a breakup—with your…
Take A Hike | Weekly Report for February 28, 2025
Although Winter doesn’t officially make its exit until Thursday, March 20th, there are many reasons to ignore it. The weather turned this last week — hopefully for good — and temps reached into…
Boneless Chicken Wings | Weekly Report for February 21, 2025
The invention of Buffalo Wings, the All-American football food, is an interesting story. There was a recipe printed for chicken wings in the Buffalo Commercial Advertiser as early as 1894. Later, John Young, a Black restaurateur,…
The Cost of a :30 Second TV Spot | Weekly Report for February 14, 2025
Every year for the past 15 years, I have watched the Super Bowl at home, on the couch, with a notepad and my laptop. I watch the ads more than the game….
Valentine’s Day the Branding Way: 7 Ways to Show Your Customers Love
Written by: Lauren McKinney Love is in the air—and if you’re a savvy marketer, it’s also in your branding! Valentine’s Day isn’t just for chocolates and roses (though we’ll take…
This Weekend Will Be “Super” | Weekly Report for February 7, 2025
It’s Super Bowl Weekend…again. In some respects, it feels a little like the movie Groundhog Day, where the incomparable Bill Murray wakes up to the same day over and over and over again (a…
Stuff | Weekly Report for January 31, 2025
This week I’ve been completely absorbed with one task; getting rid of stuff. As you may have read in last week’s email, we’re renovating Madison+Main’s International Headquarters at 1st & Cary Street. So we’ve…