Speak True! Understanding the Power of Your Brand’s Voice & Tone
Written by: Robyn Quarles Brands are like people the same way ogres are like onions — So. Many. LAYERS. Just kidding. Well, kind of. Brands, like people (and ogres), are…
Dear Internet | Weekly Report for March 8, 2024
Dear Internet, I have grown up alongside you. We both have changed from simple youngsters to mature, yet complicated adults. You were born in 1969. I was born in 1967. We…
The Walking Dead | Weekly Report for March 1, 2024
It’s waaaay too early to be awake at one of the busiest airports in America. Welcome to Sunday morning at Charlotte International. The Queen City. American Airlines. It’s a long way to Hollywood, but Terminal…
Building Trust in the Digital Age: A Guide to Authentic Branding
Written by: Lauren McKinney “Do you pinkie promise?” If a small child has ever asked you this, you know you can’t take this bond lightly – they’re trusting you to…
It’s Starting to A.D.D. Up | Weekly Report for February 23, 2024
I probably have ADD or ADHD as it’s now known, without the H. I’ve never been diagnosed by a medical professional, but friends, family, and colleagues have made their own assumptions. They tease me…
Utopia, Virginia | Weekly Report for February 16, 2024
Last week I was doing some research on a quote for the Weekly Report. I found info on B.F. Skinner, noted American psychologist and the father of behaviorism. Behaviorism is essentially…
Technology is a Tool. People Use Tools. | Weekly Report for February 9, 2024
I’ve been fond of the old phrase, “If you own a hammer, it doesn’t make you a carpenter.” If you own a paint brush, it doesn’t make you an artist…
The 2024 Marketing Forecast: Emerging Trends You Can’t Ignore
Written by: Robyn Quarles Stanley cups, mob wife aesthetic, bathtub water, and Halara jumpsuits. Aside from sending a Victorian-era child into a coma, what do these things have in common?…
Persistence vs. Perseverance | Weekly Report for February 2, 2024
As a former English major, I have a love/hate relationship with the English language. On the plus side, I love the many nuances and flexibility. We make up new words…
Madison+Main Street: Navigating the Intersection of Traditional and Modern Marketing
Written by: Lauren McKinney Buckle up — marketing moves FAST. When trends come and go, finding the perfect balance between tradition and modernity is an art. Finding a way to…