
The Cost of a :30 Second TV Spot | Weekly Report for February 14, 2025
Every year for the past 15 years, I have watched the Super Bowl at home, on the couch, with a notepad and my laptop. I watch the ads more than the game….

Valentine’s Day the Branding Way: 7 Ways to Show Your Customers Love
Written by: Lauren McKinney Love is in the air—and if you’re a savvy marketer, it’s also in your branding! Valentine’s Day isn’t just for chocolates and roses (though we’ll take…

This Weekend Will Be “Super” | Weekly Report for February 7, 2025
It’s Super Bowl Weekend…again. In some respects, it feels a little like the movie Groundhog Day, where the incomparable Bill Murray wakes up to the same day over and over and over again (a…

Stuff | Weekly Report for January 31, 2025
This week I’ve been completely absorbed with one task; getting rid of stuff. As you may have read in last week’s email, we’re renovating Madison+Main’s International Headquarters at 1st & Cary Street. So we’ve…

From Trends to Timeless: Crafting a Brand Style That Lasts
Written by: Lauren McKinney We’ve all been there — pouring time and effort into a brand look that feels modern and fresh, only to realize a few years later that…

The Polar Vortex | Weekly Report for January 24, 2025
The “Big Freeze” hit the “Deep South” this week and folks were getting snow in places that don’t have snow plows. New Orleans, “The Big Easy” got eight inches of the powdery…

Marketing Resolutions: 6 Ways to Get Your Brand’s Goals in Check for 2025
Written by: Lauren McKinney The new year has arrived, and it’s time to reflect on your brand’s past marketing efforts and set some ambitious – yet achievable – goals for…

5th Anniversary of COVID-19 in America | Weekly Report for January 17, 2025
On January 17th, 2020, one month after the outbreak of Coronavirus (later called SARS COVID-19), the CDC began screening airline passengers in San Francisco, New York, and Los Angeles arriving from Wuhan, China. It didn’t work. Covid arrived…

Water, Water Everywhere, But Not A Drop To Drink | Weekly Report for January 10, 2025
When I saw pictures this week of water flooding inside, not outside, of the Richmond Water Treatment Plant, I was reminded of the famous line from the ancient epic poem “Rime of…

Próspero Año Nuevo | Weekly Report for January 3, 2025
The year 2024 quickly came to a close and we wanted to take this opportunity to thank you. Thanks for subscribing to the Weekly Report. We hope you enjoyed our “goings…