The Worst-Kept Secret | Weekly Report for August 5, 2022
It’s official! We’re opening a third location of the Texas Inn in beautiful downtown Harrisonburg, Virginia. We found the perfect location, and construction has been underway for about a month now. We’re set…
The Best-Kept Secret | Weekly Report for July 29, 2022
Have you ever heard anyone describe their company as “the best-kept secret of ________?” In my 30 years in the marketing biz, I absolutely cringe when I hear a biz…
Raving Business Reviews: How to Get Them & Why They Matter
Let’s admit it — we’ve all scrolled deep into the depths of Yelp, Facebook, Google, and other popular business review sites to get the scoop on a product, service, or…
The Devil is in the Details | Weekly Report for July 22, 2022
The phrase “The devil is in the details” is an idiom that alludes to a catch or mysterious element hidden in the details. Something may seem simple at first glance,…
Marketing’s Rule of Three for Events
Conferences, trade shows, and grand openings — are all events we look forward to that also require forward thinking. According to a recent report, 95% of marketers view live events…
Extra! Extra! | Weekly Report for July 15, 2022
Headlines. You just read one. Did it hook you? I started my career as a writer in college and was schooled on headlines by every editor I worked for. I…
Skip Ad Button | Weekly Report for July 8, 2022
How many times have you pressed the “Skip Ad” button? Have you muted the ad playing on the online article you’re reading? I do it. If your brand isn’t funny,…
Four Ways to Revolutionize Your Website
Fireworks, backyard barbecues, weekend pool parties, and picture-perfect picnics. The Fourth of July is right around the corner, and people are pulling out their grilling gear and getting ready to…
The Last Frontier | Weekly Report for July 1, 2022
If you had to pick a place to pack up and visit, where would you go? I’d imagine somewhere sunny rather than snowy for the summer — unless you’re Dave Saunders….
Never Ass-u-me | Weekly Report for June 24, 2022
An old baseball coach of mine once wrote on a blackboard, “Never ASSUME anything because it makes an ‘ASS’ out of ‘U’ and ‘ME’.” I always remembered that line. Partially…