The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…
Research, Research, Research: Know Before You Create
Whether you’re promoting an event, building brand awareness, or writing a blog, research should be at the foundation to create reliability and reasoning in your messaging. Nearly 90% of marketers…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…
Ready, Set, Rebrand. Rebranding Done Right
Rebranding–it’s out with the old and in with the new. However, rebranding is more than simply changing a logo. Rebranding requires a comprehensive strategy, in-depth research, and hard work. It…
Family vs. Team | Weekly Report for May 6, 2022
Last week I attended the Spring Conference of the Virginia Council of CEOs in Virginia Beach. As usual, I heard some great presentations and gleaned some insights that I can use in my…
Cinco de Drinko | Weekly Report for April 29, 2022
Contrary to popular belief, Cinco De Mayo is not Mexico’s IndependenceDay. Cinco de Mayo, translated as the Fifth of May, commemorates the Mexican army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862. While this…
Bucket List | Weekly Report for April 22, 2022
I recently finished my second “trip of a lifetime.” After buying a boat during the pandemic, I decided to cruise 1,138 miles down The Intracoastal Waterway, from Urbanna, Virginia to Fort Lauderdale, Florida. Buying…
Listen Here…No Hear! | Weekly Report for April 15, 2022
Founder and Chief Idea Officer Dave Saunders is a little busy this week bringing his boat, The Tug Life, from Florida to its homeport in Urbanna, Virginia. This is Communications Specialist Kennedy Heidel putting all hands on deck…
Creative Block | Weekly Report for April 8, 2022
Struggling through a creative block is never fun — but it’s something that everyone experiences from time to time. Famed writer F. Scott Fitzgerald, (whom I hope you’ll remember wrote “The Great Gatsby”)…
No Regrets | Weekly Report for April 1, 2022
I managed to live 54 years on this earth without getting a tattoo. Don’t get me wrong. I’ve admired the artistry of tattoos on many occasions. Friends, colleagues, and more recently,…