The Rise of Video Marketing: Creating Engaging Content for Your Brand

Written by: Lauren McKinney

*record scratch* 

*freeze frame* 

I bet you’re wondering how we ended up here, huh? 

Well, with the proliferation of social media platforms, the increasing accessibility of high-quality video equipment, and the changing attention spans of consumers, video content has become a powerful tool for brands to connect with their audience in a meaningful way. Let’s explore the rise of video marketing, and we’ll give you a peek into our proven strategy for creating engaging content that resonates with your target audience.

Push Play on Audience Engagement

Video marketing offers a unique opportunity for brands to capture the attention of their audience and convey their message in a compelling way. Unlike primarily text-based content, videos have the ability to evoke emotions, tell stories, and showcase products or services in action. 

According to a report by Cisco, video content accounted for 82% of all internet traffic in 2022 — and in 2024, we’ve seen it explode into one of the most important marketing mediums available, highlighting the growing importance of incorporating video into your marketing strategy.

Furthermore, videos are highly shareable, making them a valuable asset for increasing brand visibility and reaching new audiences. Whether it’s a how-to tutorial, a behind-the-scenes look at your company, or a customer testimonial, video content has the potential to drive engagement, foster trust, and, ultimately, drive conversions.

No Pause Needed: Here’s How to Strategically Make the Most of Video Marketing

Let’s explore some strategies for creating engaging video content that resonates with your audience:

Know Your Audience: Before you start creating videos, it’s essential to understand who your target audience is and what type of content they’re interested in. Conduct market research, analyze your audience demographics, and identify their pain points and interests. This will help you tailor your video content to meet their needs and preferences. Many platforms now offer metrics accessible right in your account to understand who’s watching — and why! 

Tell a Story: One of the most powerful aspects of video marketing is its ability to tell a story. Whether it’s the story of your brand, the journey of a customer, or the impact of your products or services, storytelling can captivate your audience and create an emotional connection. Be authentic, genuine, and relatable in your storytelling to resonate with viewers on a deeper level. Don’t be afraid to incorporate humor or keep your finger on the pulse of internet trends — depending on your audience, it’s a great way to show you’re in touch with what’s happening now.

Keep it Concise: In today’s fast-paced digital world, attention spans can be shorter than ever. To keep your audience engaged, aim to keep your videos concise and to the point. Focus on delivering your message in a clear and compelling manner, and avoid unnecessary fluff or filler content.

Optimize for Mobile: With the majority of internet users accessing content on their cell phones, it’s essential to optimize your video content for mobile viewing. Make sure your videos are formatted for vertical viewing, with subtitles or captions for viewers who may be watching without sound. Additionally, optimize your video thumbnails and descriptions for search engines to improve discoverability.Encourage Engagement: Finally, don’t forget to encourage engagement with your video content. Include calls-to-action prompting viewers to like, comment, share, or visit your website for more information. Engage with your audience by responding to comments, asking questions, and soliciting feedback to foster a sense of community and connection.

Let the Credits Roll!

The meteoric rise of video marketing presents an exciting opportunity for brands to connect with their audience in a meaningful way. By understanding the power of video storytelling and implementing strategies to create engaging content, you can effectively communicate your message, build brand awareness, and drive business results.

So why wait? Madison+Main is your secret weapon when it comes to packing a punch on-screen and off with your marketing! We can help you conceptualize, script, storyboard, and execute video content of all kinds that shows off the brand — and heart — of your business. Don’t wait – get rolling by giving us a call at 877-623-6246.

CUT! That’s a wrap! #BoldBrandsWin