Back-to-School Branding: 7 Lessons from Successful Campaigns
Written by: Daniel Goodman Back-to-school season is more than a shopping window; it’s a branding battleground. From backpacks to broadband, brands compete fiercely for the attention of families, students, and…
Earbuds | Weekly Report for August 8, 2025
There is a phenomenal scene at the beginning of Citizen Kane when Orson Welles’ character John Foster Kane whispers “Rosebud” on his deathbed. The entire plot of the movie revolves around unravelling the meaning of this one word….
Whisky Island | Weekly Report for August 1, 2025
I’m writing this week’s missive from “the bonnie bonnie banks of Loch Lomond.” Of course it is raining and the Loch isn’t so bonnie. I’m in Scotland. Why is a self avowed Bourbon enthusiast traveling to the land of Scotch?…
The Ageless Wanderer | Weekly Report for July 25, 2025
I heard about retired Engineering Salesman Robert Youens about a week ago. Also known as the “Ageless Wanderer,” the 71-year-old Austin man describes himself as “just a guy who enjoys the outdoors and wandering around” on…
The Digital Frontier: Exploring Emerging Tech in Marketing
Written by: Lauren McKinney From marketing to the daily “musts” online, we’ve officially entered the sci-fi era. Holograms, AI-generated content, AR ads—what was once futuristic fantasy is now becoming day-to-day…
Take the Back Roads | Weekly Report for July 18, 2025
My father, like most, looked at the long Summer vacation drive as a quest. He monitored speed, distance, time, and gas mileage. He timed out “pit stops” for maximum efficiency and bellowed…
Ted’s Fish Fry | Weekly Report for July 11, 2025
If you know me, you know I’ve never been one to pass up a good tradition—or anything that comes out of a fryer. Probably two of the reasons why I…
6 Winning Ways Small Brands Compete with Giants
Written by: Lauren McKinney Listen, we think big. And the world is only getting bigger. Global brands have billion-dollar ad budgets and armies of marketers; it’s easy for small businesses…
The Virginia Giant | Weekly Report for July 4, 2025
My sister and I are history buffs. I blame my parents. As kids, they took us to Fredericksburg, Williamsburg, Gettysburg and every other city that had a battlefield or museum. For me, history is…
All Hat and No Cowboy | Weekly Report for June 27, 2025
Back in the summer of 2016, I got a call one day saying that a guy named Levar Stoney wanted to meet me. He was running for mayor, and the young voice…