Speed Bumps & Newton’s 3rd Law! | Weekly Report for January 26, 2024
In the past month I’ve seen two costly mishaps on Cary Street near VCU. First, I witnessed a Tesla get rear-ended by a Prius at a newly-installed speed bump coming into campus before Harrison Street. The Tesla suddenly…
The Cheesy Western is Coming to Richmond!! | Weekly Report for January 19, 2024
I told you last week that I had big news, and it doesn’t get any bigger than this. People have been begging me to open a Texas Inn in the Capital City,…
Start Spreading The News | Weekly Report for January 15, 2024
So follow me on this one. If you ask 100 business owners, what’s the best form of advertising, 99 of them will reply loudly, in unison, “Word of mouth!” If…
New Year, New and Beautiful Branding: How to Make the Most of your Brand Assets in 2024
Written by: Sarah Bourgeois What’s branding? Where am I? Who are you? Never fear, friend, your branding coaches are here. Branding is the intentional construction of how your company is…
New Year. Old Friends. | Weekly Report for January 5, 2024
The beginning of a New Year gets us all dreaming and scheming. We make big plans and resolutions in the hopes that 2024 will be better than 2023. Somewhere around…
How The Grinch Saved Christmas | Weekly Report for December 22, 2023
I’ve always been a Dr. Seuss fan. My mom read Dr. Theodore Geisel’s books to me as a kid and I read them myself and I read them to my kids. One day I…
7 Reasons to Update Your Marketing Collateral In 2024
Written by: Lauren McKinney In the ever-evolving marketing landscape, staying ahead of the curve is crucial for success. As we step into 2024, it’s time to reassess and revitalize your…
The Economics of Small Business | Weekly Report for December 15, 2023
I rode through the drive-thru at Arby’s the other day. Yes, they have “the meats,” but it’s been a minute since I ordered a couple roast beast combos. (Actually it’s been a…
Let’s Bring Back Humor in Advertising | Weekly Report for December 8, 2023
A few weeks ago I was joking with my son Jack at a restaurant. He asked, “What’s the soup du jour?” I replied, “I don’t know, but they have it…
Unlocking Success: The Power of Partnering with an Advertising Agency
Written by: Kent Brockwell “So, are you ready to take your business to the next level?” Even if that sounds like a line from a Jordan Belfort sales seminar, of…