Harnessing the Power of Testimonials in Advertising
Think about the last time you received a genuine, heartfelt compliment. How did it make you feel? Are you blushing a little bit right now just thinking about it? As…
The Naughty List | Weekly Report for December 9, 2022
As mentioned last week, I’m slowly turning into Santa. I figured I would fully step into the role and assume the appropriate responsibilities (other than eating the cookies left around the…
‘Tis the Season…To Party | Weekly Report for December 2, 2022
This time of year, I pull my “Christmas jacket” out of the closet. It usually gets a few good dry cleanings in November and December from the friendly folks at Puritan Cleaners….
Gobbling Up The Deals | Weekly Report for November 25, 2022
Thanksgiving used to be a time for families to gather around the table, reconnect, and give thanks for all the treasures of the harvest. Ah, the turkey, the mashed potatoes, and…
Reassessing Recessions | Weekly Report for November 18, 2022
We’ve danced around the “R” word for about a year, but after two consecutive quarters of declining GDP, one has to ask, “Are we in a Recession?” It depends on what…
The Twitter Saga | Weekly Report for November 11, 2022
To borrow from a famous quote by President Ronald Reagan, “I didn’t leave Twitter. Twitter left me.” More than 14 years ago I reluctantly joined Twitter at the suggestion of a colleague at Madison+Main. The…
The Marketing Plan Buffet: Strategizing Bite by Bite
Creating a marketing plan is a lot like taking a trip to an all-you-can-eat buffet. For some, it’s heaven on earth. For others, it’s heartburn before the first bite. However,…
Trolling the Trolls | Weekly Report for November 7, 2022
The best thing about the internet is its ability to connect people. The worst thing about the internet is that it can also tear us apart. One of the things…
Dear Soon-To-Be College Graduate | Weekly Report for October 28, 2022
I meet a lot of recent college grads, usually one per week. Sometimes it’s a friend of mine who asks me to meet with their kid because they’re anxious that…
Working On Your Business | Weekly Report for October 21, 2022
I’ve talked to a lot of business owners through the years. And one of the most common things I hear is, “I don’t own the business, the business owns me.”…