The Business of Predicting the Future | Weekly Report for October 6, 2023
I do not envy people who make a living predicting the future. Economists, political scientists, financial analysts, meteorologists, or any kind of “ist” whose job is telling us what tomorrow…
Pumpkin Spice People | Weekly Report for September 29, 2023
As I have said before, most people can be basically segmented into two distinct groups; Dog People and Cat People. Usually, these kinds of folks are at odds with each…
There’s No Such Thing As Bad Publicity | Weekly Report for September 22, 2023
The headline for this week’s email comes from the master marketer P.T. Barnum. But is the phrase “there’s no such thing as bad publicity” true? While traveling last week I tried…
Compass Entertainment Complex: The Key to Effective Branding — A Step-By-Step Guide
Written by: Caitlin Sherman Branding is the process of creating a unique identity for your business or product, which resonates with your target audience and differentiates it from your competitors….
The Freedom to Fail | Weekly Report for September 15, 2023
When you were growing up your mom or a teacher or some other well-meaning adult told you could grow up to be anything. You could be the president, a rock…
Too Big To Fail | Weekly Report for September 8, 2023
I’m a marketing guy, not a financial planner. I earned a B.A. in English. I did not get a degree in business and I do not have any acronyms like…
The Web is Not Dead! It’s 2023, Do I Need a Website? 7 Reasons Why You Absolutely Do
Written by: Lauren McKinney In the fast-paced world of digital marketing, trends come and go, but one thing remains constant: the undeniable importance of a dedicated website for your business….
It’s a Bear Market for a Beer Business | Weekly Report for September 1, 2023
On a whim, I visited Busch Gardens on the one good day in August where temps were a normal 82 degrees. The tickets were free (Thanks Hattie!) and I was looking forward to…
Brand X | Weekly Report for August 25, 2023
A lot has been said (and tweeted) recently about Twitter re-branding to X. I’ve gotten several questions, texts, calls, emails, and messages through several social media pages. Yet, I’ve not had anyone contact…
He Said, She Said: How to Manage Online Customer Reviews
Written by: Lauren McKinney Trying to walk the fine line of managing your business’ online presence when people can leave feedback online in a matter of seconds? We’ve got some…