What the World Needs Now | Weekly Report for September 30, 2022
War. Famine. COVID-19. Isolation. Addiction. Inflation. Recession. The news around the world (and around the corner) seems bleaker by the day. And to top it all off, Mercury is in retrograde, which means…
Say Goodbye to DIY | Weekly Report for September 23, 2022
I’m not a plumber. I’m not an electrician. I’m neither a mechanic nor a carpenter. Yet somehow, at various points in my life, I have had the false confidence to…
Cutting Through the Noise of the Season
While it’s not a presidential election year, there are still plenty of other races that lend themselves to political ad spending. Last year, it was projected that the 2022 political…
Don’t “Set It And Forget It!” | Weekly Report for September 16, 2022
Everyone asked you, “So, do you have a Facebook page?” and you said, “Um, not yet.” You worked hard. Put in all the content. You press the button and go live with…
Google My Business | Weekly Report for September 9, 2022
Brand equity is that wonderful thing that happens when the name of your business becomes synonymous with the product or service you provide. Have you asked for a Kleenex when you actually…
Three Hard Truths About PR (And One Big Tip for Small Business PR)
When it comes to public relations, there are a lot of opinions out there on best practices, winning strategies, tactics to avoid, etc. There are just as many self-appointed “spin…
Time to Get Social | Weekly Report for September 2, 2022
Two weeks ago, Madison+Main announced our latest achievement — making the Inc. 5000 list as one of the fastest-growing private companies in America. We shared the news all over social media. Posts went out on Facebook, Instagram, LinkedIn, and Twitter….
You Can’t Fight City Hall | Weekly Report for August 26, 2022
I have opened five businesses. Every time I had to get permission from City Hall (aka a business license). When I opened Madison+Main, the City of Richmond was very helpful. When I bought the Texas Inn restaurants…
Redeeming Reputations | Weekly Report for August 12, 2022
Hi everyone! Junior Copywriter Caitlin Sherman here stepping in for Dave this week, who’s busy setting up the new Harrisonburg location of the Texas Inn. Joan Jett & The Blackhearts famously sang, “I don’t give a damn ‘bout…
The Worst-Kept Secret | Weekly Report for August 5, 2022
It’s official! We’re opening a third location of the Texas Inn in beautiful downtown Harrisonburg, Virginia. We found the perfect location, and construction has been underway for about a month now. We’re set…