Digital marketing is the key to success for small business owners. Don’t get us wrong, print marketing materials are still necessary when creating your overall marketing strategy. But your potential customers are more likely to discover your products and services through their phones.
If there’s anything to learn from the world of digital marketing, it’s that it is constantly changing, and more importantly, it works. Business owners have started to see the importance of the ongoing shift to the digital world, and have begun to put their money where it matters most. According to Demand Sage, digital advertising spending is expected to reach $602.25 billion this year. With that much invested already into digital marketing, it’s got to be worth something for your small business.
As the demand for small businesses to have an online presence grows, so does the need to understand how to make that happen. Spotting trends and knowing what areas to focus on when creating an effective marketing strategy requires some research. But don’t worry, we’ve done all of that for you! Here are some must-know digital marketing statistics to keep in mind this year to set your small business up for online success.
Make Your Marketing for Mobile
As of 2022, smartphones accounted for more than half of all website traffic. The sales experience for consumers has expanded beyond the traditional storefront, and so should the way you sell your products and services. If you’re not a website wizard, that’s okay! There are resources you can turn to for help that will make your site functional and easy to use on both computer screens and mobile devices.
Create Blog Content
55% Of businesses that consistently upload blog content get more web traffic, and 20% of visitors become a customer from reading businesses’ blogs. But first, you have to reach the appropriate audiences. 72% Of marketers described content creation as their most effective search engine optimization (SEO) tactic. Implementing effective SEO practices, like creating fresh blog content, boosts your online presence and makes your website more attractive for search engines, ensuring it’s seen by the right people. Don’t let your business be hidden in a sea of Google search results!
Engage in Email Marketing
With more than 4 billion people using their email accounts daily, someone’s inbox is a great place to have a personable approach to getting your business’s message out there. For every $1 spent, $36 is generated by email marketing. It’s one of the best cost-effective strategies that offers better results in a short amount of time. 46% Of customers prefer to be contacted by a business or brand via email, but 70% of marketers said their emails performed better when they came from an actual person. Don’t be afraid to sign off your small business’s emails with your own name for an extra personal touch.
Stick with Social Media
Social media usage is growing each day; there are now more than 4.9 billion social media users globally. With digital marketing options on social media sites like Facebook, Instagram, and TikTok, your small business can connect with the appropriate audiences in a matter of seconds. Between accessibility and the opportunity to become a viral sensation, incorporating social media marketing into your existing strategy can get your small business seen by millions of active users who are ready to like, comment, and share your content.
Moving into the digital world for marketing means putting your money where it matters. Want help making your business look like the bomb dot com? Give us a call today to get your message and marketing out on the world wide web — 804-521-4141.