The Winners (And Losers) Of Super Bowl LVII
Super Bowl LVII was full of surprises, except for most of the ads. Forty of the 57 TV Big Game ads were released before the game, which has to be some sort of record. Although, I doubt anyone keeps track of that. Just like the game, there were winners (and losers). Players for the Kansas City Chiefs pocketed an extra $157,000, while the Philadelphia Eagles each got a paltry $82,000. For advertisers, the cost of a 30-second ad required an investment of $7 million for a Super Bowl spot. Player bonuses for both teams cost less than running a one-minute ad.
For the 14th year in a row, I was on numerous radio, web, and TV programs discussing my top three “best and worst” Super Bowl ads on Monday. I got plenty of time to plug my picks; Bud Light, Tubi, and Ram Trucks for the best and Squarespace, Temu, and M&M’s for the worst. I asked the Madison+Main-iacs to also share their picks:
AJ Stuit, Graphic Designer
Favorite: Dexcom | Nick Jonas
Flop: FanDuel’s Kick of Destiny
Alex Osepchuk, Graphic Designer
Favorite: Sam Adams | Your Cousin’s Brighter Boston
Flop: E-Trade
Allison Nida, Account Director
Favorite: Bud Light | Easy To Drink, Easy To Enjoy
Flop: FanDuel’s Kick of Destiny
Caitlin Sherman, Copywriter
Favorite: Google Pixel 7
Flop: M&M’s | Maya Rudolph’s Candy-Covered Clam Bites
Carissa Ghaffari, Creative Director
Favorite: Google Pixel 7
Flop: He Gets Us
Derek Fair, Senior Copywriter
Favorite: Doritos | Jack’s New Angle
Flop: Uber One | One Hit Jingle
Jenna Farley, Graphic Designer
Favorite: Disney | 100 Years
Flop: M&M’s | Maya Rudolph’s Candy-Covered Clam Bites
Kennedy Heidel, Communications Specialist
Favorite: Bud Light | Easy To Drink, Easy To Enjoy
Flop: M&M’s | Maya Rudolph’s Candy-Covered Clam Bites
Kent Brockwell, Communications Director
Favorite: Bud Light | Easy To Drink, Easy To Enjoy
Flop: Avocados from Mexico | Make It Better
Leigh Ann Kiebler, Account Executive
Favorite: Google Pixel 7
Flop: M&M’s | Maya Rudolph’s Candy-Covered Clam Bites
Leanne Pillow, Director of Business & Marketing
Favorite: Google Pixel 7, Bud Light | Easy To Drink, Easy To Enjoy, or Dunkin’ with Bennifer
Flop: M&M’s | Maya Rudolph’s Candy-Covered Clam Bites
Mollie Banks, HR & Operations Manager
Favorite: Google Pixel 7
Flop: He Gets Us
Molly Whitfield, President & Chief Operating Officer
Favorite: Farmer’s Dog | “Forever”
Flop: Avocados from Mexico | Make It Better
Nicole Collins, Account Executive
Favorite: Bradley Cooper and His Mom Attempt At A T-Mobile Commercial | T-Mobile
Flop: He Gets Us
Rochelle Sommer, Account Executive
Favorite: Farmer’s Dog | “Forever”
Flop: M&M’s | Maya Rudolph’s Candy-Covered Clam Bites
Whether you agree or disagree with our picks, I want to hear from you about what ads you think performed the best and worst. Email me with your thoughts.
MONDAY:
MONDAY WAS A LOOOOONG DAY
Special thanks to John Reid and Jeff Katz at WRVA for having me on. Thanks to Reba Hollingsworth and Rob Cardwell at CBS6 for welcoming me into the studio. I really enjoyed seeing Bill Bevins and Jessica Noll on Virginia This Morning and Andrew Frieden at NBC12. There were a lot of great chats, but special thanks to Mike King from ESPN Radio’s On the MIC With MIKE for bringing the sound equipment to us, so we do an extended segment on his show.
TUESDAY:
EPIC CAMPAIGN
On Tuesday, our team presented our client EPIC Rx with a couple new concepts for their TRICARE awareness campaign. Both of our teams were feeling the love when it came to the pitch – fitting for Valentine’s Day. We can’t wait to roll out this campaign for the rest of the world to fall in love with.
WEDNESDAY:
WE ARE RAMILY
The whole VCU RAMily is invited to celebrate Homecoming! Our client VCU Development & Alumni Relations is hosting the VCU Alumni Homecoming where alumni have special opportunities to reconnect with VCU, Richmond, and classmates of yesteryear. If you’re an alumnus, join them for all of the events this week, including the VCU All-alumni Block Party on Saturday, February 18, from 12:30 – 2 p.m.
THURSDAY:
ALL ABOUT DEBBIE
Speaking of winners, the Texas Inn has been enjoying some “viral” fame on social media thanks to our very own Debbie, aka Big Mama. After hitting more than 10 million views around the world on Facebook, Twitter, and Instagram, she’s been enjoying the attention from her newfound fans. Seriously, there has been such an outpouring of love for our savage server, and we can’t blame them. Here’s the post that started it all.
FRIDAY:
MIXING IT UP WITH S.B. COX
We’re thrilled to introduce another new client – S.B. Cox Ready Mix! They were created from a division of S.B.Cox, Inc., a name recognized in the construction industry for more than 50 years in Richmond, and have more than 25 years of experience in the concrete trade. Known for providing their customers with quality concrete products and services, S.B. Cox Ready Mix efficiently does any size job, both commercial and residential, in the Richmond metro area & surrounding counties.
A FEW OF OUR FAVORITE EVENTS
Free Movies For February Birthdays
Compass Entertainment Complex
100 Entertainment Drive
Irvington VA 22480
February | All Month
Celebrate your February birthday with free movies! Visit Compass Cinema Six at Compass Entertainment Complex during your birth month and catch a flick (or a few).
Art & Cheesy Western Night!
Findings Art
4925 Boonsboro Road
Lynchburg, VA 24503
March 23 | 5-7 p.m.
Findings Art is teaming up with the Texas Inn for a special one-night-only event for art lovers and fans of the Cheesy Western. Shop from an array of curated art pieces that take inspiration from the T-Room while grabbing a Cheesy Western (on the house). Join them for this free event!
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” — David Ogilvy