Offshoring vs. Outsourcing
Last week, I attended an event where the speaker praised the rise of offshoring. Offshoring is the practice of processing business operations to another country, usually a developing country, with the goal of cutting the cost of doing business, getting tax breaks, and dealing with less stringent regulations.
I sat there and listened politely. I kept my mouth shut. I tried to keep an open mind. But I disagreed with almost everything the guy said. Maybe because I’ve seen the impact of offshoring as a business owner and a customer. It may be the future of business, but I really hope it’s not.
For one thing, the message was delivered ironically in person, not via Zoom from a foreign country. We were actually there. I was in a room with 50 people, and I knew ten other business owners. We chatted. We shook hands. We shared a drink. Then we shared thoughts on the message we’d just been given after the eye rolls and head-scratching stopped.
Offshoring, in theory, seems to have some benefits. But in practical terms, I’m not a fan. We once had a client on the other side of the world in Bali, Indonesia. It was a 12-hour time difference. So if we had a call at 9:00 a.m. it was 9:00 p.m. for the client. The relationship didn’t last long, because it’s hard to have an effective business relationship with that kind of time difference. We couldn’t meet face-to-face without paying for an all-day $3,000 flight. And don’t get me started about communication issues (language barriers) and business practices (cultural differences). Just think back to the last time you called Verizon, and you will understand why offshoring your call center may not be a good idea – especially if you value customer service and communication.
Outsourcing, the practice of obtaining services that you used to do internally, is something that I support. If you’re not good at bookkeeping, outsource to an accountant. If you’re needing legal services, hire a lawyer. If you need help with administrative tasks, get a V.A. from Red Pen Virtual Assistants. And of course, if you need help with marketing or PR, you can call us. We’re here. In your time zone and physically at the corner of 1st and Cary. You can meet with us. And you can use 13 different ways to communicate with us. In my mind, outsourcing makes sense…offshoring doesn’t. What do you think? Reply to this email or send me a message.
AT THEIR CORE
On Monday, we hosted our client Carroll Plumbing & Heating at the office as we led their CORE session. Things got hot as we talked about their cool customers and rich history in Richmond. For over 50 years, they’ve kept the city’s most legendary properties functioning at peak performance (and leak-free). No wonder they’ve been consistently voted as one of Richmond’s favorite businesses in the Readers’ Choice Awards.
TEAM BUILDING WITH BECKY LAKIN
On Tuesday, the team gathered at the Hofheimer Building to explore one big question: How does our team need to intentionally evolve in order to do our best and boldest for clients, and for our colleagues? We talked through personal and company values that will guide us. We brainstormed team norms that make clear how we need to work together to make this happen. We spent time building bonds that strengthen an already-awesome foundation of trust we have as Madison+Main-iacs. Grateful to Becky Lakin for leading us through this process. If you’d like to explore how to be a higher-performing organization, reach out to her at email@example.com, or connect with her on LinkedIn.
We have some big news regarding our very own Carissa Ghaffari. She’s been named Creative Director of Madison+Main! She’s led our Design team as our Senior Art Director for some time now, and we’re happy to have her step up into this new role. Congratulations, Carissa!
MAKING MANAGERIAL MOVES
On Thursday, Account Director Allison Nida and Account Manager Marita Cardenas participated in a virtual training on account management with Second Wind. The seminar provided methods for improving account service and covered topics such as how to be proactive with clients, effective client communication, and the principles of account services. Proud of these ladies for working on their professional development to better themselves and the team!
ROAD TRIP TO TWO RIVERS COUNTRY CLUB
On Friday, some of the team hit the road to meet with our client Two Rivers Country Club and their new General Manager Josh DeBottis. While there, we discussed content creation and features to focus on and spent time introducing more of our teams to one another. Thank you for hosting our Madison+Main-iacs!
A FEW OF OUR FAVORITE EVENTS
1930s Dinner Series
6011 E. Timber Ridge Road
Mount Crawford, VA 22841
January 29 | By Reservation
Travel back in time every Sunday in January at CrossKeys Vineyards! Enjoy entrees and side dishes inspired by the classic cuisine of the 1930s at their 1930s Dinner Series. Reservations are required at a cost of $45 per person.
The RVA Home Show
Carroll Plumbing & Heating, Inc.
13191 Dawn Boulevard
Doswell, VA 22841
January 28 | 10 a.m. – 5 p.m.
January 29 | 10 a.m. – 4 p.m.
Head to the RVA Home Show at the Meadow Event Park to learn more about all your plumbing, HVAC, and indoor air quality needs. Visit Carroll Plumbing & Heating, Inc. at Booth #404 to meet their team!
“Do what you do best and outsource the rest.“ — Peter Drucker, Management Consultant, Educator, and Author