Say Goodbye to DIY | Weekly Report for September 23, 2022
I’m not a plumber. I’m not an electrician. I’m neither a mechanic nor a carpenter. Yet somehow, at various points in my life, I have had the false confidence to…
The Devil is in the Details | Weekly Report for July 22, 2022
The phrase “The devil is in the details” is an idiom that alludes to a catch or mysterious element hidden in the details. Something may seem simple at first glance,…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…
You’re Hired: Part 2 | Weekly Report for January 28, 2022
(The following is the second of a four-part series on recruitment strategies and tactics recently used by Madison+Main for our clients. Over the last three months, Madison+Main has been supercharging…
Oh, Evergreen | Weekly Report for December 17, 2021
‘Tis the season of the Christmas tree — and evergreen content! Evergreen content is content that remains relevant for months and years after it has been published on a website. So why…