The Devil Is In The Details
The phrase “The devil is in the details” is an idiom that alludes to a catch or mysterious element hidden in the details. Something may seem simple at first glance, but the elements that add to it can be complicated and cause problems.
Sometimes, things slip through the cracks. And trust me, some of the smallest slip-ups can cause the biggest headaches. So it’s important for everyone in the organization to pay close attention.
Branding exists in more than just the “marketing department.” Your sales team needs to be brand ambassadors. Your customer service team represents the front line of the brand battle. From leadership to the person who cleans up on the weekend, everybody’s face is the face of the brand. And if they miss some important detail, the whole thing can fall apart like a house of cards.
If you only think about branding as your visual brand (logo, signage, etc.) you’re making a big mistake. Branding is culture, messaging, service delivery, and much more. It’s bigger than your social media accounts or your latest radio ad. Focusing on the details of all aspects of your brand; visuals, messaging, culture, and more is the key to success for companies like Apple. Think about it. Those guys think about everything. Next time you’re playing around with your iPhone, think about the details that went into that modern marvel of technology. And if you’ve ever visited the Apple store in Short Pump Town Center, look at the visual brand, the products on display, and the customer service reps (Geniuses). Everything is there by design — and the devil is in the details.
Now think about your product. Now think about your store. What would you do to incorporate all aspects of your brand into your product or your facility?
I love getting your feedback every week. Even when I misspell something. Thanks to Gray Glass for proofing the Weekly Report after it was sent out.
Your Youre You’re the best.
CELEBRATING WITH COWANGATES
Last Friday, some of the team clocked out of work early and clocked into celebrating with our client CowanGates for Mary Ann Hartzell’s retirement party. As you can see, it was a great time for all — especially Senior Copywriter Derek Fair. Congratulations, Mary Ann and although we’ll miss working with you, we’re placing bets that we’ll be seeing you again soon. #Cheers
HOMEWARD BOUND FROM BOURBON STREET
On Tuesday, I found myself in New Orleans. It’s better to find yourself than for the police to find you. I’ve been to the Big Easy several times in the past, and I thought a random Tuesday in July on Bourbon Street would be pretty tame. I was wrong. It wasn’t quite Fat Tuesday. It was more like “Skinny Tuesday.” And I’ve got the bar tab to prove it.
THE BOMB DOT COM
This week, our client Brown Distributing launched their website refresh, and boy, does it look fresh. The M+M team tapped into information they had on their previous site and distributed it across the new one — making sure to highlight their rich history and Virginia’s best selection of beer, wine, and specialty beverage brands. Get down with Brown and check it out here.
LITTLE TRIP TO LUCY CORR
On Thursday, a few of our Madison+Main-iacs visited our client Lucy Corr to review some work our team did for them recently. Our excitement to share the refresh we gave to their existing assets was doubled once we saw their happy reactions. It’s always a good time seeing our clients in person, but it’s even better when they have big smiles on their faces.
DRIVE SMART VIRGINIA SHOOT
On Friday morning, I jumped on the radio with my friend, WRVA’s John Reid, to run down my event picks for the weekend ahead. Highlights: Hanson is in concert tonight at The National (#MMMBop), The Deloreans are at New Kent Winery, and it’s Military Appreciation Night at The Diamond. ICYMI, here’s the segment.
Also on Friday, we helped our client DRIVE SMART Virginia film an upcoming commercial with the great guys at Broadscope Media. We don’t want to spill the secret of what to expect, but it’s going to drive you crazy with how cool it is. So in the meantime, keep your eyes peeled — and on the road, not your cell phone!
A FEW OF OUR FAVORITE EVENTS
Blind Whiskey Tasting & Cigar Night
4032 Cox Road, Suite A
Glen Allen, VA 23060
July 28 | 6-9 p.m.
Are you ready for some whiskey and banter? Join Atlas 42 for their Blind Whiskey Tasting & Cigar Night featuring Havana Connections cigars and Sutliff Tobacco. Blind taste test six unique whiskeys of different styles and enjoy sample signature curated cigars and pipe blends on their outdoor patio. Get your tickets today!
Evolution of Freedom: The Food
July 27 | 6-7:15 p.m.
Join Fort Monroe Authority for the third episode of their Evolution of Freedom series hosted by Kelli Lemon — featuring special guest, Chef Will-Leung Richardson. They’ll be diving into the history and influences of people of Asian/Pacific Islander descent in the culinary arts and how it relates to modern culture. Register today for your free ticket!
“When making experiences, attention to detail matters.“ — Richard Branson