Say Goodbye to DIY
I’m not a plumber. I’m not an electrician. I’m neither a mechanic nor a carpenter. Yet somehow, at various points in my life, I have had the false confidence to try to fix a toilet, wire a kitchen, change my own oil, and build a deck. The results speak for themselves. The toilet had to be replaced by a plumber. I crossed the wires on my stove and blew out a transformer (and power to the entire cul de sac — true story). The deck was crooked, wobbly, and had to be replaced 18 months after I built it.
DIY. “Do-it-yourself.” The allure is there. “If I can somehow just manage to buy that widget and widget tools from the big box store, I can install it myself,” you say to your friends. And they say, “Yeah, man.” For years everyone from Lowe’s to Home Depot to “the helpful hardware man” at ACE has been telling me “You can do it!”
But age, experience, and a sore back have taught me that I can’t. And more importantly, I’ve learned just because I can do it, doesn’t mean I should do it.
An amazing thing happens after you turn 50 (and no I’m not talking about my colonoscopy). You actually start to learn that DIY is just not worth it. I’m at the point in my life where I’ve learned that hiring a professional to do something is the best course of action. Hiring a pro saves me time, aggravation, and most importantly, MONEY.
And when it comes to branding, marketing, and PR, you should also “seek professional help.” Trust me on this. DIY marketing looks worse than the kid’s bathroom remodel you did last year.
The next time, you’re thinking “Hey, we can do that,” you probably shouldn’t. Take my advice. Call a pro.
We are about to remodel our offices. I’m putting together a budget and a plan and am researching contractors. It’s important. I want it done right. So goodbye, DIY.
When you’re planning on what to do with your marketing in 2023, I advise you to take the same approach. #CallMe
TEEING OFF ON CANCER
On Monday, our client Hitting Cancer Below the Belt hosted their Captain’s Choice golf event at the Stonehenge Country Club to “tee off” on colorectal cancer. The outing had everything from a long drive contest, a closest to the pinhole, and a putting contest. A great event for an even greater cause.
On Tuesday, I stopped by ESPN Radio Richmond to tape a segment with Dr. Heather Williamson of the Transformation Group on her weekly show. The broadcast plays at 5:30 a.m. on Monday 9/27 on 106.1 FM. If you’re not up that early on Monday, never fear…we’ll post a link on our Facebook page.
On Wednesday, some of the Madison+Main-iacs took a trip to present new logo designs to our client Chesterfield County Police Department. All in all, it was a successful meeting. We were happy to provide a variety of leads for them to move forward with. Just doing our civic duty, you know?
PREPPING FOR THE PARTY
A big birthday celebration is coming up for our client Lucy Corr! Their founder Miss Lucy acted on her passion for giving people “a little extra lift in life,” which led to the creation of their lively continuing care retirement community for active seniors age 62 and older. If you haven’t checked out their services yet, they meet the varying needs of seniors and their families.
This morning, I jumped on the radio to give Richmonders a sneak peek of the big events happening in and around RVA this weekend. It’s always fun to chat with my buddy and world traveler John Reid, host of Richmond’s Morning News on WRVA. ICYMI.
I also gave a sneak peek into next weekend’s mega event; the Green Top Outdoor Expo. It’s the largest retail hunting and fishing expo around, with 250+ vendors this year. You can’t top Green Top.
But this weekend, Graphic Designer Jenna Farley will celebrate her third anniversary at Madison+Main, and this will be the must-attend event of the weekend. Hey Jenna, where’s the party? My invite must’ve gotten lost in the mail.
A FEW OF OUR FAVORITE EVENTS
Whiskey and Wood Artisan Festival
A. Smith Bowman Distillery
1 Bowman Dr.
Fredericksburg, VA 22408
A. Smith Bowman Distillery is hosting the 2022 Whiskey and Wood Artisan Festival next month! The Fredericksburg Area Workers Guild will be showing off their creations — wood, glass, furniture, home decor, and more will be available for purchase. Keep an eye out for more details!
Visitor and Education Center
30 Ingalls Rd.
Fort Monroe, VA 23651
October 21-23 | 6-9 p.m.
Join Fort Monroe Authority for their Ghost Walk! They’ll be hosting walking tours to explore some of the unexplainable phenomena surrounding historic Fort Monroe. Get your ticket today!
“There’s no shortage of remarkable ideas, what’s missing is the will to execute them.” — Seth Goodin