I’m not a plumber. I’m not an electrician. I’m neither a mechanic nor a carpenter. Yet somehow, at various points in my life, I have had the false confidence to try to fix a toilet, wire a kitchen, change my own oil, and build a deck. The results speak for themselves. The toilet had to be replaced by a plumber. I crossed the wires on my stove and blew out a transformer (and power to the entire cul de sac — true story). The deck was crooked, wobbly, and had to be replaced 18 months after I built it.
DIY. “Do-it-yourself.” The allure is there. “If I can somehow just manage to buy that widget and widget tools from the big box store, I can install it myself,” you say to your friends. And they say, “Yeah, man.” For years everyone from Lowe’s to Home Depot to “the helpful hardware man” at ACE has been telling me “You can do it!”
But age, experience, and a sore back have taught me that I can’t. And more importantly, I’ve learned just because I can do it, doesn’t mean I should do it.
An amazing thing happens after you turn 50 (and no I’m not talking about my colonoscopy). You actually start to learn that DIY is just not worth it. I’m at the point in my life where I’ve learned that hiring a professional to do something is the best course of action. Hiring a pro saves me time, aggravation, and most importantly, MONEY.
And when it comes to branding, marketing, and PR, you should also “seek professional help.” Trust me on this. DIY marketing looks worse than the kid’s bathroom remodel you did last year.
The next time, you’re thinking “Hey, we can do that,” you probably shouldn’t. Take my advice. Call a pro.
We are about to remodel our offices. I’m putting together a budget and a plan and am researching contractors. It’s important. I want it done right. So goodbye, DIY.
When you’re planning on what to do with your marketing in 2023, I advise you to take the same approach. #CallMe