Oh, Evergreen!
‘Tis the season of the Christmas tree — and evergreen content! Evergreen content is content that remains relevant for months and years after it has been published on a website. So why does your blog need some attention? Three words: search engine optimization.
The term “evergreen” sounds familiar even to the non-marketing ear because evergreen trees (usually the pine or fir variety) are often used to decorate homes at Christmas.
I always tell my kids, what you put on the Internet never leaves. It’s true. That’s why “evergreen” content can be so beneficial to your SEO. Most people do not realize these three things:
- The web is finite.
- The web is permanent.
- Google makes it all searchable.
- The web is finite.
- The web is permanent.
- Google makes it all searchable.
I feel bad for young kids these days. They get judged by what they posted as teenagers… by friends, family, and hiring managers. If the web was around in the ‘80s, there would be pics of me half-naked, drinking vodka out of a rugby cleat. Every time I speak to a class at VCU, I advise them, “Kids, do not make the mistakes I’ve made. Clean your digital dirt before you apply for a job after college.”
But what’s lousy for today’s impressionable youth may make some great digital impressions for your company. Post useful content that is evergreen – it fits any season – and it will permanently help your organic search results.
Below are some common evergreen formats you might consider to give your website or blog an upgrade in the new year.
- Lists (top ten lists, Best __ in RVA Lists, etc.)
- Top Tips (free advice — everybody wants it)
- Instructional “How To” Tutorials (especially with shorter, snackable videos)
- Encyclopedia-Esque Entries (Wikipedia is the king of SEO)
- Product Reviews (post your best customer feedback on your website)
- Videos (everything can be a video; products, services, customers, etc.)
May your 2022 be ever prosperous and evergreen.
MONDAY:
CAITLIN IS A ROCK STAR
Caitlin Sherman, our Jr. Copywriter, recently was interviewed by Jonathan Spiers for RichmondBizSense.com’s Downtime series. Yes, she sang her way into a job at Madison+Main. ICYMI.
TUESDAY:
LUCY CORR TV SPOT
It’s finally here! The team has been working hard the last couple of months to create Lucy Corr’s most recent TV commercial. We teamed up with Hutson Talent Agency and BES Studios to produce our sixth TV spot for them. Here’s a sneak peek!
WEDNESDAY:
QUESTION WEDNESDAY
On our favorite morning meeting of the week, the team got in the festive spirit with the question, “What was your most memorable holiday gift?” Two stories stood out the most — Erin Rebmann, Sr. Graphic Designer, had us oohing and awing over how her husband Rich popped the big question on Christmas day, and Communications Specialist Kennedy Heidel told us about her trip to Iceland for the holiday where she ate reindeer and puffin. Don’t worry — no one spoke to her for the rest of the day.
THURSDAY:
RARE RELEASE
On Thursday, the team got ready for A. Smith Bowman Distillery’s latest limited release: Abraham Bowman Limited Edition Whiskey Release 21 — Rum Finished Bourbon. This Saturday, the Distillery will be selling a very limited number of bottles (I hear there were only two barrels that were aged for 15 years). Making a trip to Fredericksburg? Get there early. Like 4 a.m. early. Seriously…
FRIDAY:
‘TIS THE SEASON FOR EVENTS
It’s the most wonderful time of the year for events, and there’s something to do every day and night. This morning I gave John Reid my event update on 1140 AM WRVA. I mentioned The Nutcracker is playing this weekend at The Perk! A.k.a The Perkinson Center for the Arts and Education in Chesterfield. This one is produced by Marianne Kelley’s School of Dance in a Midlothian. Only $25 per person and it runs today through Sunday.
A FEW OF OUR FAVORITE EVENTS
Sip & Shop: Holiday Vendors Market
Stony Point Fashion Park
Guys if ya hate shopping, this is for you; you can sip beer wine, or cocktails when your wife is shopping. This Saturday and Sunday.
Richmond’s Fourth Annual Ugly Sweater Bar Crawl
Richmond, VA
Returns this Saturday. It runs from 2 p.m. to 9 p.m. in Shockoe Bottom. Tickets are $22.99. Check out the venues and snag a ticket on BarCrawlLive.com.
Bold Rock’s Ugly Christmas Sweater Party
Richmond, VA
If you wanna get away, Bold Rock Hard Cider in beautiful downtown Nellysford, Virginia in the heart of Nelson County is having live music, cider, craft cocktails, and…. an ugly Christmas sweater contest. Join them on Saturday, December 18 from 6 p.m. to 9 p.m.
Hermitage Richmond’s Illumination on the Lawn
Richmond, VA
From December 4 until January 6, the grounds at Hermitage Richmond will be transformed into a dazzling winter wonderland display of holiday lights and reindeer. The festivities are for the whole family — including your pets! Join us there!
Hermitage Roanoke’s Festival of Lights
Roanoke, VA
From December 4 until January 1, the beautiful grounds at Hermitage Roanoke will be transformed into a spectacular display of holiday lights and decorations that you can enjoy from the comfort of your car — or your “sleigh” rather. As part of the December 4 kickoff festivities, the first 500 children who visit the drive-thru event will receive a special goody handed out by one of our very merry special guests — Mrs. Claus!
Texas Inn’s 86-Day Food Drive
Lynchburg, VA
The Lynchburg Legend is hosting a food drive to give back to the community and Blue Ridge Food Bank. Drop canned The Lynchburg legend is hosting a food drive to give back to the community and Blue Ridge Food Bank. Drop canned goods at both locations of the T Room — Downtown & Cornerstone.
Perkinson Center for the Arts & Education Performances
Chesterfield, VA
New Performances Weekly!
Check out a plethora of performances at Chesterfield’s Premier Center for the Arts & Education — including a new gallery show! Tickets can be bought online.
“Climb down the chimney. Turn on the brightest string of lights I’ve ever seen. Slice up the fruit cake. It’s time we’ve hung some tinsel on the evergreen bough…Work on your strengths, not your weaknesses. How many of your New Year’s resolutions have been about fixing a flaw?“ — We Need A Little Christmas, From “Mame” The Musical, 1966