Bold Brands Win: You’re Hired – Part 2
(The following is the second of a four-part series on recruitment strategies and tactics recently used by Madison+Main for our clients. Over the last three months, Madison+Main has been supercharging recruitment campaigns. The results have been amazing. Hope you find it useful.)
It’s easy to forget that job candidates are also consumers. Typically, Hiring Managers think of them as simply applicants. The job is the reason they’re here. But if we think of them as consumers and see why they’re drawn to companies like Amazon, Airbnb, and Netflix, then we can help make the hiring process more like shopping than “applying for a job.” Most consumer-focused companies have online systems that put the customer shopping experience above everything else. They anticipate what they want and deliver options to make the experience easy.
Compare that to the “black hole” of most company’s job application page…or pages. We recently found a company job portal that had 84 fields to fill out and a process that dove down nine pages. In the end, there was no confirmation that the application was successfully submitted. Ugh. More than 50% of respondents quit after the first page.
Our clients at Pinnacle Living, on the other hand, have a great careers page and easy-to-use application process. Once we send applicants there through Facebook, Snapchat, and Google Ads, applicants simply type in their name and upload a resume. Jolla! Done! Results have been very successful, more than doubling visits to their careers page.
Lesson: Treat your prospective employee as a shopper, not as a “job applicant.” Give them an easy, customer-focused experience and we promise you’ll get more hires.
It’s that time of year again! Have you voted in Virginia Living’s Readers’ Survey for Best of Virginia? Our clients have been nominated in a bunch of categories – #25, #28, #36, #39, #41, #43, #46, #85, #89, and #94! The survey takes about five minutes to complete and helps local businesses get some much-deserved press. If you could, consider casting a vote for A. Smith Bowman Distillery, CowanGates, Texas Inn, CrossKeys Vineyards, Atlas42, Compass Entertainment Complex, Two Rivers Country Club, Holiday Barn Pet Resorts, Vera’s Fine Jewelers, Perkinson Center for the Arts and Education, Lucy Corr, Pinnacle Living, and Williamsburg Landing. Quick — voting ends January 31, 2022.
ART WEBB EXTRAVAGANZA
On Tuesday, the Madison+Main-iacs celebrated Creative Director Art Webb’s work anniversary. Art joined us six years ago from Allianz and has been helping run the show ever since. When he’s not geeking out over a new collectible card, or cheering on the VCU Rams, Art manages five brilliantly talented folks. Happy 19th anniversary…or fifth…or whatever.
PR, PR, PR
On Wednesday, Communications Specialist Kennedy Heidel and Jr. PR Specialist Ava Adenauer worked on some public relations follow-ups for the Texas Inn. On February 24, 2022, my famous Lynchburg diners are hosting the Great Bowls of Fire Challenge — a chance for five fearless competitors to eat 72-ounces of our world-famous chili. The two spent the day drumming up some media attention for the event. If you think you can eat 4.5 lbs. of chili in less than an hour, sign up here. I dare you…
The Black American Artists Alliance of Richmond is coming to The Perk! Thirteen award-winning artists from Richmond have come together to make culture-based art for The Histories and Stories Exhibit at The Perk! This 39-piece exhibit will be at the Baxter and Elaine Perkinson Jr. Art Gallery from February 5, 2022, to April 2, 2022.
VIOLET IS ONE SMART COOKIE
Madison+Main’s President Molly Whitfield’s niece Violet, the nine-year-old Junior Girl Scout who broke the Internet last year, is back at it again with her #GirlScoutWisdom. She’s got some deep thoughts for us to munch on (and of course cookies for sale). Looking to support young girls learning money management and entrepreneurship? I bought $50 worth of cookies. You can purchase your cookies here.
A FEW OF OUR FAVORITE EVENTS
GangstaGrass at The Perk
Feb. 4 at 7:30 p.m.
GangstaGrass is a dynamic bluegrass/hip hop fusion group (yep, you read that correctly) that was prominently featured on the most recent season of America’s Got Talent. If you are a fan of FX Networks’ hit series Justified, you already know their unique, awesome sound — they created and performed the theme song “Long Hard Times to Come.” Tickets start at $20.
Bourbon & Chocolate Tasting for Two at A. Smith Bowman Distillery
Feb. 12 at 12:00 p.m. & 2:00 p.m.
Get into the spirit of Valentine’s Day and join us for an exciting day exploring culinary combos — a Bourbon & Chocolate Tasting for Two! Each pair will have an hour to sit, relax, and experience a full tasting of our award-winning bourbons to complement a carefully chosen selection of chocolate truffles.
“The applicant is the center of our universe.the same thing over and over again, but expecting different results.“ — Janice Bryant Howroyd, Founder and Chief Executive Officer of The ActOne Group