Research, Research, Research: Know Before You Create
Whether you’re promoting an event, building brand awareness, or writing a blog, research should be at the foundation to create reliability and reasoning in your messaging. Nearly 90% of marketers…
Insanity
“Insanity: doing the same thing over and over, expecting a different result.” – Albert Einstein So you’ve been running the same promotion on the same thing in the same…
Madison+main’s Weekly Report – June 17th, 2016
“Ask Your Doctor…” Hey folks, I remember a time in the late 90s when Big Pharma started advertising on TV. Prior to this, drug manufacturers didn’t do direct-to-consumer advertising, relying mostly on…
Madison+main’s Weekly Report – February 19th, 2016
Let Me Take a Selfie Hey Folks, My dad was an early adopter. When I was a kid he had a cell phone. Of course this was the 1980s and…
Madison+main’s Weekly Report – February 2nd, 2016
The Little Things Hey Folks, Regular readers of the Weekly Report will know that I often stress the importance of “The Big Idea” and talk about how thinking “Big”…