Ted’s Fish Fry

If you know me, you know I’ve never been one to pass up a good tradition—or anything that comes out of a fryer. Probably two of the reasons why I bought the Texas Inn.
And I’ve always loved a piece of battered cod or haddock, especially when it comes piping hot, golden, flaky, and fried. As a kid, we would get Long John Silver’s as a treat, but they went bankrupt in 1998. (LJS rebounded, but they only have 27 locations in Virginia and only one in Richmond. There are a couple of Captain D’s left, but the food is not good, the staff is generally hostile, and the one on Chamberlayne Avenue has needed major renovations for about 25 years.)
On vacation this week in Saratoga Springs, I found a chain of thriving “fish n chip” shops – Ted’s Fish Fry. Founded in 1949, it’s the kind of place where you can rub elbows with your neighbors, get a good meal, and it won’t break the bank.
First of all, let me tell you what it’s not. It’s not fancy. It’s not your coastal seared Ahi tuna with a lemon wedge, nor is it a Cabo fish taco on a rooftop bar. No, sir. This is salt-of-the-earth, beer-battered, haddock fish fry served up on a paper plate on a red tray with a tiny cup of coleslaw and foot foot-long piece of fried fish perfection on a hot dog roll. Chili sauce or tartar sauce. Pick one. It’s “good, fast, and cheap.”
Just like the big national chains, the local fish fry joints in the Capital Region of Upstate New York are sadly fading away, but not Ted’s Fish Fry. They have 6 locations, and the sign in the doorway proudly proclaims Ted is adding a seventh.
In Upstate—where winters are long and summers are a short reward— the fish fry is more than a meal; it’s a social institution. There’s a rhythm to it. You get in line. You order. “Lunch special with chili sauce.” The young man behind the counter repeats the order to the kitchen staff in shorthand, “SPECIAL. HERE.” In 2 minutes, they walk up with your food. You sit, chat with your table-mates, and then get on with the rest of your day.
In a world spinning fast and filtered, we need places like Ted’s Fish Fry to remind us the best traditions are the ones that feed your belly—and your soul.
What I love most about Ted’s is the simplicity. There’s no animated menu on a giant flatscreen, no complicated kiosk, no influencer campaigns, no QR code on the table. It’s a brick building on the side of the road with a simple sign and no drive-thru. It’s community, grease, and gratitude.
MONDAY:
MEET THE INTERNS
We’re lucky to feel like a big, happy family at work – and this week, that family grew by two! Our team was pleased to welcome Sarah and Chelsea as interns for our account team, shepherded by Accounts Manager Amanda Anderson. We’re excited for the Instagram reels, new inside jokes, and the great energy these two add to our team while they’re with us, learning the daily ins and outs of a marketing agency!
TUESDAY:
CHRISTMAS IN JULY POTLUCK
On Tuesday, our team gathered to catch up a bit and share some food over a “Christmas in July” potluck! We finally got to try some delicious gourmet offerings from some of our fave foodies in the office – both foodie extrordinaire Allison Nida and, of course, our very own chef Brandon Segres were contributors in attendance. Building a strong team who collaborates on work for our clients is the Madison+Main secret recipe, and an essential ingredient is time to reset and reconnect.
WEDNESDAY:
YAY – IT’S AJ DAY!
To know them is to love them – Wednesday was the (official) day of celebration for Senior Graphic Designer AJ’s birthday! Her legendary laugh and energy are a staple at the office, and her creative designs consistently wow clients. Time to hit up her fave, the Cheesecake Factory, for a tasty way to honor her day!

THURSDAY:
TEXAS INN FOR THE PR WIN
Thanks to PR Gurus Anne and Steve, the Texas Inn made the news this week! We lowered prices on more than half of our menu items – and that’s good news that’s worth the headlines. Check out this cool story on WHSV Harrisonburg, and here’s another on WRIC 8 News.
FRIDAY:
WELCOME BACK, WSC
We’re thrilled to announce that we are partnering back up with WSC Smart Home Designers, a veteran-owned, locally-operated team bringing next-level smart automation to Hampton Roads. From lighting and security to audio, video, and shading systems, they design, install, and service it all for homes and businesses.
A FEW OF OUR FAVORITE EVENTS
Dates: Through August 3rd
Time: 7:00-9:30 p.m.
Tickets: $39-70
Location: Virginia Repertory Theatre
Heartwarming, hilarious, and utterly relatable – Virginia Repertory Theatre announces “Waitress,” the Tony-nominated Broadway sensation, with music and lyrics by Grammy Award winner Sara Bareilles.
Good Foods Grocery Store Grand Opening
Date: Sunday, July 13
Time: 10:00 a.m. to 7:00 p.m.
Location: 3062 Stony Point Rd
Starting July 13th, Good Foods Grocery will be open 7 Days a Week! Shopping and supporting local and Virginia-based businesses means we can provide more jobs and opportunities for Commonwealth Autism program participants to learn and grow.
‘Glamour is Resistance’ Exhibit
Dates: Through July 19
Time: 6:00-8:00 p.m.
Location: Artspace
Free admission
Artspace is thrilled to announce the opening of its compelling new exhibition, ‘Glamour Is Resistance,’ a vibrant celebration of LGBTQ+ Pride. Running from May 23 through July 19, 2025, this powerful show delves into the subversive nature of embracing glamour within queer identity, drawing inspiration from the powerful words of artist Justin Vivian Bond.
“Good food is very often, even most often, simple food.“ – Anthony Bourdain