Wow-Worthy Websites: Madison+Main’s 7 Musts to Building Success Through Your Site
Written by: Lauren McKinney In the digital world, your website is your storefront, your handshake, and your best salesperson—all rolled into one. And just like an outdated, dusty brick-and-mortar shop…
Gen Z Entrepreneurs On The Rise | Weekly Report for March 21, 2025
My generation, Gen X, was the “latchkey generation.” We walked home from school and let ourselves in the house. We turned on MTV and then turned into “Couch Potatoes.” We were born between…
98% Of All Business Is Small Business | Weekly Report for March 14, 2025
Longtime readers of the Weekly Report will know I have stated “98% of all business is small business” on many occasions: in 2013, 2016, 2017, 2021, and last year, the phrase popped…
Spring Cleaning: 6 Ways to Refresh Your Brand’s Digital Presence
Written by: Lauren McKinney As the days get longer and the flowers splash the world with a whole new color palette, it’s the perfect time to give your brand’s digital…
Billboards Can Teach Us A Lot | Weekly Report for March 7, 2025
When I was younger, my family would travel down to Myrtle Beach for a week each summer. Dad was a firefighter, and mom was a nurse, so squaring up the time to…
Breaking Up with Bad Habits: 10 Marketing Mistakes to Leave Behind
Written by: Lauren McKinney It’s not you, it’s… your marketing strategy. If your brand isn’t getting the love and attention it deserves, it might be time for a breakup—with your…
Take A Hike | Weekly Report for February 28, 2025
Although Winter doesn’t officially make its exit until Thursday, March 20th, there are many reasons to ignore it. The weather turned this last week — hopefully for good — and temps reached into…
Boneless Chicken Wings | Weekly Report for February 21, 2025
The invention of Buffalo Wings, the All-American football food, is an interesting story. There was a recipe printed for chicken wings in the Buffalo Commercial Advertiser as early as 1894. Later, John Young, a Black restaurateur,…
The Cost of a :30 Second TV Spot | Weekly Report for February 14, 2025
Every year for the past 15 years, I have watched the Super Bowl at home, on the couch, with a notepad and my laptop. I watch the ads more than the game….
Valentine’s Day the Branding Way: 7 Ways to Show Your Customers Love
Written by: Lauren McKinney Love is in the air—and if you’re a savvy marketer, it’s also in your branding! Valentine’s Day isn’t just for chocolates and roses (though we’ll take…