5 Ways to Successfully Utilize Digital Advertising During the Holidays
The holiday season is when many families open their homes, hearts, and (let’s face it) wallets. As folks are in the spirit of spending, it’s the perfect opportunity for your…
R.I.P. Gertie | Weekly Report for October 14, 2022
I guess writing an obituary for a dog would seem ridiculous to some folks. Longtime readers of the Weekly Report understand that I can be ridiculous, so you’ll have to…
Don’t Be Spooked: How to Respond to Customer Complaints on Social Media
October may be the time for spooky movies and Halloween costumes, but it doesn’t have to be the month of terror when it comes to responding to customer complaints on…
What to Know about SEO | Weekly Report for October 7, 2022
–Caitlin Sherman, Junior Copywriter I’m filling in for Dave this week while he’s traveling to all corners of the Commonwealth. While writing this edition of the Weekly Report, I searched at least a dozen…
What the World Needs Now | Weekly Report for September 30, 2022
War. Famine. COVID-19. Isolation. Addiction. Inflation. Recession. The news around the world (and around the corner) seems bleaker by the day. And to top it all off, Mercury is in retrograde, which means…
Say Goodbye to DIY | Weekly Report for September 23, 2022
I’m not a plumber. I’m not an electrician. I’m neither a mechanic nor a carpenter. Yet somehow, at various points in my life, I have had the false confidence to…
Cutting Through the Noise of the Season
While it’s not a presidential election year, there are still plenty of other races that lend themselves to political ad spending. Last year, it was projected that the 2022 political…
Don’t “Set It And Forget It!” | Weekly Report for September 16, 2022
Everyone asked you, “So, do you have a Facebook page?” and you said, “Um, not yet.” You worked hard. Put in all the content. You press the button and go live with…
Google My Business | Weekly Report for September 9, 2022
Brand equity is that wonderful thing that happens when the name of your business becomes synonymous with the product or service you provide. Have you asked for a Kleenex when you actually…
Three Hard Truths About PR (And One Big Tip for Small Business PR)
When it comes to public relations, there are a lot of opinions out there on best practices, winning strategies, tactics to avoid, etc. There are just as many self-appointed “spin…