Don’t “Set It And Forget It!”

Everyone asked you, “So, do you have a Facebook page?” and you said, “Um, not yet.” You worked hard. Put in all the content. You press the button and go live with your business page. Congratulations. You’re on Facebook. 

As a business owner, this can be awesome, but for most, the results are “meh.”

After begging a few friends and your mom, your Facebook follower count has risen to 137. The leads aren’t coming in. “Well, that was a giant waste of time,” you think to yourself.

So what went wrong?

1. It isn’t a one-off project. Social media marketing is an ongoing process. Unlike a Ron Popeil Showtime Rotisserie Oven, you can’t just “set it and forget it.”  You have to work on it every day — or at least a few times a week.
2. Singularity of content. Most companies post content that makes them look like a one-trick pony. Your company has to post about more than ONE topic. And most of the content should be about your audience and what they’re interested in, not just posts about your company.
3. Words alone won’t cut it. Written content by itself will not grow your audience and get results. You have to post photo content, video content, interactive content, and even an occasional meme or graphic that people want to like, comment on, and share.
4. Not understanding the algorithms. Facebook and other social media platforms are free, and you get what you pay for. When you post something, only 10 percent of your followers will see it. (That means only 13 people saw your post if you have 137 followers.)
5. Social isn’t a priority for your company. If growing your online presence isn’t a priority, then delete your page. There’s nothing worse than reading yesterday’s news. So if you haven’t posted anything since March 2020, you might want to hide your page. It just tells potential customers or job candidates that you’ve given up. If your Facebook page is a pre-pandemic time capsule, maybe it’s time to throw in the towel.

But if you’re serious about getting more out of your efforts, here are some quick tips:

You can increase your followers by:

1. Posting at different times of the day.
2. Reposting content a few days or a few weeks later.
3. Asking questions of your followers.
4. Boosting posts to reach the other 90 percent that didn’t see it “organically.”
5. Inviting those who “like” your posts to follow your page.
6. Calling us. We can help.