Brand equity is that wonderful thing that happens when the name of your business becomes synonymous with the product or service you provide. Have you asked for a Kleenex when you actually wanted a tissue? If I search for something online, I will just “Google it.“
Very few brands achieve this kind of equity, where their name recognition and value is so high that it becomes part of the lexicon.
The best way to start on that journey as a business owner is to google your business. Literally. I want you to type the name of your business in Google and see what pops up. Go ahead. I’ll wait…
It goes without saying that the first result in Google should be the name of your business followed by “.com,” but for most companies, that’s not the case. The second part of this exercise is to see if your business profile is on Google.
A surprising number of companies have not taken this important step. Three reasons why you should do this today; 1) it’s easy. 2) it’s free. And 3), it will greatly increase your odds of being found by customers. In fact, customers are 2.7 times more likely to view your business as reputable if you have a Google Business Profile. And 70% are more likely to actually visit your business if you have an accurate Google Business Profile.
A lot of search engine optimization (SEO) needs to be done by trained professionals — a webmaster, SEO specialist, or someone adept at link building. However, setting up your Google Business Profile account is a great first step that you can do yourself.
If you don’t believe me, type “Madison+Main” into Google and see what you get. We’ve been practicing what we preach for almost 17 years.
Before you start working on your Google Business Profile listing, check out the happenings at Madison+Main this week. Then you have homework to do. Let me know how it works out. I always enjoy your email replies.