5 Ways to Successfully Utilize Digital Advertising During the Holidays
The holiday season is when many families open their homes, hearts, and (let’s face it) wallets. As folks are in the spirit of spending, it’s the perfect opportunity for your company to increase its digital advertising budget. By using these marketing tips for the holidays, you can better prepare your business to compete in the online market this season.
Start With a Strategy
In today’s age, there are far fewer gift-givers traveling to their nearest mall to pick up presents. That’s why it’s important to target online shoppers with a digital advertising campaign that strategically highlights your seasonal offerings and stands apart from other brands. Prepping your digital advertising around August will ensure everything is ready to go well before the season kicks in.
Just Like Opening Presents – Pace Yourself
Although front-loading your budget to catch shoppers as early as possible can be beneficial depending on the product or service — it isn’t always the best option. Many consumers are not ready to buy at the beginning of November. For instance, if they’re anything like us, they’ll wait until the very last minute. As a result, it’s good to pace your ad spend so you’re reaching the largest audience.
Flood Social Media
As many folks take work days off during the holidays, they spend a lot more of their spare time scrolling through social media. It’s said that 87% of Gen Z will even use social media for holiday shopping inspiration. By boosting your brand’s visibility during the key months (on platforms like Facebook and Instagram) you’ll ensure your messaging is front and center on every feed. Some fun and effective social media strategies may include a holiday giveaway contest to increase engagement or promoting a festive event.
Offer Santa-Level Customer Service
While the holidays are joyful, a lot of hassles and headaches can arise from customers feeling like a number. Whether it’s double-downing on replying to customer reviews on Facebook, Google, or Yelp, it’s important to show gratitude and remind each and every person that their business matters to you. A simple response could lead to them recommending your company to a friend or fellow coworker for gift ideas. If Saint Nick can make it around to every home, you can make it around to every comment — whether they’re naughty or nice!
Optimize Online Experience
When the weather gets chilly, online shopping heats up. In 2021, holiday e-commerce sales were up 32% year-over-year and reached $188,2 billion in America. On that note, it’s smart to ensure that your company has clear and concise messaging, proper calls to action, and updated holiday hours. After all, most of your digital ads will lead back to your website and you’ll want to easily guide the user through the sales process to influence buying decisions.
Ho-ho-hoping for a one-of-a-kind holiday digital marketing campaign for your company? Our team would love to help. Get in touch with Madison+Main by calling the office today at (877) 623-6246! #BoldBrandsWin