Utopia, Virginia | Weekly Report for February 16, 2024
Last week I was doing some research on a quote for the Weekly Report. I found info on B.F. Skinner, noted American psychologist and the father of behaviorism. Behaviorism is essentially…
Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
“I’d Like To Thank The Academy…” | Weekly Report for October 13, 2023
Award shows are not really my thing. I don’t watch the Oscars, Emmys, or GRAMMYs anymore. However, I do watch the Golden Globes, but only when hosted by Ricky Gervais. He turns the show into a roast…
There’s No Such Thing As Bad Publicity | Weekly Report for September 22, 2023
The headline for this week’s email comes from the master marketer P.T. Barnum. But is the phrase “there’s no such thing as bad publicity” true? While traveling last week I tried…
“Never Meet Your Heroes” | Weekly Report for August 11, 2023
“Never meet your heroes.” The quote has been attributed to dozens of people; from Louisa May Alcott to movie director Allan Carr. As this point, the phrase is probably unattributable, like a proverb…