50/50 | Weekly Report for September 6, 2024
We are only 60 days away from the next Presidential Election and polls indicate it’s essentially a tossup, with Vice President Kamala Harris and former President Donald Trump both within the margin of error. CNN’s Chief Election Prognosticator John…
“Word of Mouth Marketing” is Basically Just Gossip | Weekly Report for May 10, 2024
Everybody says they hate gossip, but according to research, everyone gossips. It’s rooted in our prehistoric DNA and apparently we can’t help ourselves. Gossip is simply passing along information about…
Utopia, Virginia | Weekly Report for February 16, 2024
Last week I was doing some research on a quote for the Weekly Report. I found info on B.F. Skinner, noted American psychologist and the father of behaviorism. Behaviorism is essentially…
Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
“I’d Like To Thank The Academy…” | Weekly Report for October 13, 2023
Award shows are not really my thing. I don’t watch the Oscars, Emmys, or GRAMMYs anymore. However, I do watch the Golden Globes, but only when hosted by Ricky Gervais. He turns the show into a roast…