Messaging Behind Music in Ads | Weekly Report for June 3, 2022
You’re going to want to tune into this blog! Music is a universal language everyone can understand. In a world where we’re bombarded with data and visual messaging, the art…
The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…
Cinco de Drinko | Weekly Report for April 29, 2022
Contrary to popular belief, Cinco De Mayo is not Mexico’s IndependenceDay. Cinco de Mayo, translated as the Fifth of May, commemorates the Mexican army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862. While this…
Bucket List | Weekly Report for April 22, 2022
I recently finished my second “trip of a lifetime.” After buying a boat during the pandemic, I decided to cruise 1,138 miles down The Intracoastal Waterway, from Urbanna, Virginia to Fort Lauderdale, Florida. Buying…