Breaking Down the Messaging Behind Music in Ads
You’re going to want to tune into this blog! Music is a universal language everyone can understand. In a world where we’re bombarded with data and visual messaging, the art of communication can get lost in the shuffle, so I turn to my playlist and put it on shuffle. The new WWE walk-out song. Your iPhone ringtone. The little diddy your washing machine plays once the wash is done. It’s all over the place and it’s all about branding. So what is the relationship between music and advertising?
Since the late 1920s, ad folks have incorporated music into radio – such as jingles – and television sound beds to promote literally everything. – One of the earliest examples was the first radio jingle for Wheaties in 1926! #TryWheaties Jingles and other musical elements can enrich a brand’s key messaging and have been cited as the single most stimulating part of a commercial.
Think back to some of your favorite ads growing up. AAMCO. Double A (beep, beep) MCO. There’s a reason music and sound resonates with you — no matter how long ago you heard them. Scientists have found that we use the same parts of our brain to process music, memory, and emotion. According to one study, music is involved in forming both our short- and long-term memory. Different notes or styles of songs affect your perception of an ad and can enhance your memory when it drives the action in the ad. What can music do for your brand?
- Evoke emotion — One of the most successful examples of this is the ASCPA’s campaign featuring Sarah McLaughlan’s “Angel.” The music paired with those sad puppy dog (and kitty cat) eyes generated more than $30 million in donations — music to their ears, I’m sure.
- Define your brand — Music can provide insight to how you describe your brand. Look at Chevrolet’s 1991 “Like a Rock” campaign, featuring music by Bob Seger. For 13 years, the song sold us the idea that Chevys are tough and rugged.
- Improve your storyline — With only 30 seconds to tell a story, brands can find it challenging. Extra Gum unwrapped a special love story that many resonated with to the tune of Haley Reinhart’s cover of “Can’t Help Falling in Love.”
- Be real — At the end of the day a brand is real. Back in the day, Madison+Main created some TV spots for Capital Ale House with ambient sounds and an original music track that summed up “raise the bar.” It’s a damn good ad. Check it out on YouTube!
Music in your branding can be music to your ears. #Sorry #HadToDoIt
On Monday, I spent Memorial Day on the beautiful Rappahannock River cooking hotdogs and hamburgers and flying my American flag in honor of those who gave the ultimate sacrifice. The Madison+Main-iacs also got the day off. #NicestBossEvah
BLOG ABOUT BOURBON
Whether he’s an at-home mixologist or a budding Master Distiller, our client A. Smith Bowman Distillery has some great Father’s Day gift ideas for your bourbon-loving dad. Check out the recent Check out the recent blog we wrote for their list of presents your Pop can sip on, slip into, or simply put to use at his bar or grill!
OPENING DOORS FOR FAMILIES
Our client Housing Families First’s Opening Doors for Families capital campaign aims to raise $4.4 million by the end of 2022 — and they’re at 98% of their goal! Want to know how you can help them and families facing homelessness? Be the help knocking on their door and help them drive it home!
THE HAPPIEST OF HOURS
On Thursday, Director of Business & Marketing Leanne Pillow and Communications Specialist Kennedy Heidel joined the Richmond Ad Club at Think for the group’s Happy Hour event. They grabbed a drink (or five) and spent the evening connecting with other creative community members. The thunderous rain couldn’t stop these social butterflies from spreading their wings.
Speaking of the storm, I’d like to give a shoutout to James River Air Conditioning Co. for coming out to fix our AC after hours at the office Thursday night. The tech was nice, fast, and even smiled when asked stupid questions. Good customer service should be commended. #SomebodyTellHughJoyce
FEELING THE LOVE
On Friday, Pinnacle Living’s Hermitage Roanoke community unveiled a new Virginia Tourism Corporation LOVEworks sign to kick off their fun weekend festivities. To create it, our client partnered with seniors from Burton Center for Arts & Technology — making them the first retirement community in Virginia with an official “LOVE” sign. Take a look! #LOVEIt
A FEW OF OUR FAVORITE EVENTS
Virginia Spirits Sampler with A. Smith Bowman Distillery
3001 N Arthur Ashe Boulevard,
Richmond, VA 23220
June 18 | 10 a.m. – 5 p.m.
Experience all of Virginia’s best distilleries in one place! Join A. Smith Bowman Distillery at “The Diamond” with an all-access pass to Virginia’s best sips, live music, and vendors.
Hermitage Roanoke Homecoming
Roanoke, VA 24017
June 4 | 10:00 a.m. – 2 p.m.
Hermitage Roanoke will celebrate the 50th anniversary of the television series The Waltons, a long-running CBS series about a Depression-era family living in Virginia’s Blue Ridge Mountains, with a cookout, live music, and a meet-and-greet from 10 a.m. to 2 p.m. The meet-and-greet with four-time Emmy Award winner Michael Learned, as well as a ticket for the cookout on the patio costs $10 and will be available for purchase at the event.
“Music is the universal language of mankind.“ — Henry Wadsworth Longfellow