Creative Block | Weekly Report for April 8, 2022
Struggling through a creative block is never fun — but it’s something that everyone experiences from time to time. Famed writer F. Scott Fitzgerald, (whom I hope you’ll remember wrote “The Great Gatsby”)…
Best and Worst Ads | Weekly Report for January 14, 2022
For the past ten years, I have played Monday Morning Quarterback, handicapping the best and worst ads of the Super Bowl. Radio, TV, newspapers…it’s a day-long media blitz of interviews but…
Happy New Year! | Weekly Report for December 31, 2021
Ready to ring in the New Year? The Madison+Main-iacs took this week off for a well-deserved break — but they still had time to email me about what their New…
Oh, Evergreen | Weekly Report for December 17, 2021
‘Tis the season of the Christmas tree — and evergreen content! Evergreen content is content that remains relevant for months and years after it has been published on a website. So why…
Attitude of Gratitude | Weekly Report for November 26, 2021
The Madison+Main-iacs took the day off yesterday to celebrate delightful and delicious Thanksgiving feasts with family and friends. Although we all have a lot to be thankful for – including a…