Struggling through a creative block is never fun — but it’s something that everyone experiences from time to time.
Famed writer F. Scott Fitzgerald, (whom I hope you’ll remember wrote “The Great Gatsby”) struggled so viciously with an episode of writer’s block one time he believed inspiration was a finite resource, or a well that, after some use, would dry up for good.
As a person who is paid to write and be creative, sometimes it’s pretty stressful — especially if I’m up against a hard deadline. As my own inner critic, I often use these tips to help get my creative juices flowing.
Step away. Seriously, get away. Step away from the desk. Whether it be outside, around the block, or just to a different room in your house, sometimes the best way to get back on track is to step off the beaten path. So, whether you need to get away from your notebook, computer, or typewriter, give your brain a break. I bet it will even help your mood.
Try to think of your worst idea possible. No holds barred on this. Curse words? Sure! Out-of-the-box ideas? Welcome! Write them all down. Sometimes, releasing yourself of constraints is exactly what you need to find that perfect, on-point idea.
Write everything down, even if you’re thinking about what you’re going to eat for lunch or that embarrassing thing you did in middle school. Sometimes just the act of simply writing things on a piece of paper will spark inspiration and get your mind moving again.
Try to come up with several solutions for the problem at hand, not just one. Whether it’s coming up with your next 10 steps or 30 random ideas, your mind will stop fretting over finding the one perfect option.
Redefine the problem. Ask yourself something like, “What if Winston Churchill was writing the email?” That will provide an unfamiliar angle and can give you a new perspective.
While history suggests that no person is immune, I hope these five tips will help you next time inspiration doesn’t strike.
This weekend, Account Executive Rochelle Sommer celebrated a big birthday at a big brunch. This pilot of proficiency brightens our day every morning on Zoom. Happy Birthday, Rochelle — I wish you all the cold ciders that cider plants can bring.
On Tuesday, Account Executive Marita Cardenas and Communications Specialist Kennedy Heidel went to the Richmond Ad Club’s documentary event: Wieden+Kennedy Inspirations. The series was created and produced by Rick Boyko, a famous name in the ad world. Rick is the former Chief Creative Officer of Ogilvy North America and former Director of the VCU Brandcenter. His advice? Inspiration can be found everywhere, you just have to be willing to look. Watch the documentaries today!
On Thursday, the Accounts Team filled their day with more “lunch-time fun” and less “Kennedy, you’re on mute again.” They got together at Crafted in Richmond for their monthly meeting and had a great time sitting, sipping, and strategizing for spring. Ever striving for inbox-zero, this team of eight keeps our trains running on time and in the right direction. If you see a member of the Madison+Main Account Team out in the wild (or in your inbox), make sure to thank them for everything they do for our company.
Big congrats to Senior Graphic Designer Erin Rebmann, the proud winner of our March M(ad)ness Bracket! E-Money87 won it all by choosing the Kansas Jayhawks as the NCAA men’s national champions. Congrats, Erin — you are better at playing the lottery than I am. As a result, you are the proud winner of a Starbucks gift card and bragging rights for the next 365 days.