Buttermilk is Back | Weekly Report for August 22, 2025
There is a sign on the wall at the original Texas Inn that reads, “Buttermilk by the mug, deep enough to swim a horse…a very small horse.” I was telling a group of…
Marketing Milestones: From Baby Brand Steps to Big Boss Moves
Written by: Daniel Goodman At Madison+Main, we love working with bold, independently minded brands that know every win—big or small—is worth celebrating. Whether you’re launching a new product or pivoting…
You’ve Got Mail | Weekly Report for August 15, 2025
It was a joke I heard about 20 years ago. “What does AOL stand for?” “Almost Outta Loot.” The news reported that AOL was finally cancelling dial up service this week after 30 years. My…
Back-to-School Branding: 7 Lessons from Successful Campaigns
Written by: Daniel Goodman Back-to-school season is more than a shopping window; it’s a branding battleground. From backpacks to broadband, brands compete fiercely for the attention of families, students, and…
Earbuds | Weekly Report for August 8, 2025
There is a phenomenal scene at the beginning of Citizen Kane when Orson Welles’ character John Foster Kane whispers “Rosebud” on his deathbed. The entire plot of the movie revolves around unravelling the meaning of this one word….
Whisky Island | Weekly Report for August 1, 2025
I’m writing this week’s missive from “the bonnie bonnie banks of Loch Lomond.” Of course it is raining and the Loch isn’t so bonnie. I’m in Scotland. Why is a self avowed Bourbon enthusiast traveling to the land of Scotch?…
The Ageless Wanderer | Weekly Report for July 25, 2025
I heard about retired Engineering Salesman Robert Youens about a week ago. Also known as the “Ageless Wanderer,” the 71-year-old Austin man describes himself as “just a guy who enjoys the outdoors and wandering around” on…
The Digital Frontier: Exploring Emerging Tech in Marketing
Written by: Lauren McKinney From marketing to the daily “musts” online, we’ve officially entered the sci-fi era. Holograms, AI-generated content, AR ads—what was once futuristic fantasy is now becoming day-to-day…
Take the Back Roads | Weekly Report for July 18, 2025
My father, like most, looked at the long Summer vacation drive as a quest. He monitored speed, distance, time, and gas mileage. He timed out “pit stops” for maximum efficiency and bellowed…
Ted’s Fish Fry | Weekly Report for July 11, 2025
If you know me, you know I’ve never been one to pass up a good tradition—or anything that comes out of a fryer. Probably two of the reasons why I…