7 Tips to Keep Your Customers Thankful for Your Brand this Holiday Season
Written by: Lauren McKinney The holidays are a time of gratitude, celebration, and—if you’re a business—a prime opportunity to deepen customer relationships. ‘Tis the season to spread joy while ensuring…
Don’t Believe the Hype | Weekly Report for November 22, 2024
Last weekend more than 108 million viewers tuned into Netflix to watch a 27-year-old Youtuber spar gently with a 58-year-old former world champion for eight 60-second rounds with 14-ounce gloves. For reference,…
It’s Not What You Say, It’s How You Say It | Weekly Report for November 15, 2024
According to the “7-38-55 rule” developed by noted psychologist Albert Mehrabian, 55% of communication is considered visual; meaning that the majority of a message is conveyed through body language and facial…
There Is Good News This Week | Weekly Report for November 8, 2024
Election Day has come and gone, and our nation’s longest singular obsession is complete. The good news is that at least the candidates for 2028’s Presidential Election won’t start campaigning until 2026. On…
Mastering Email Marketing: Effective Strategies for Brand Engagement
Written by: Lauren McKinney You’ve Got Mail! I know, I know… we all open our emails while wincing, preparing for an onslaught of spam with maybe a single meaningful email…
57 Varieties | Weekly Report for November 1, 2024
As the story goes, the founder of the Heinz Empire, Henry J. Heinz, was inspired to write his famous tagline “57 Varieties” in 1896, after seeing an advertisement for a shoe company…
Smooth Sailing: Why You Want Gen Z on Your Crew | Weekly Report for October 25, 2024
Dave is once again hitting the waves – or maybe they’re hitting him, it’s hurricane season. Either way, this week, Dave is out of office on a cruise. So I’m stepping…
Marketing with the Art of Meme: How to Make Social Media Trends Work for You
Written by: Robyn Quarles What is in a meme? That which we try to reach audiences in any other way would be as funny? In today’s fast-paced digital world, social…
Exit Stage Left | Weekly Report for October 18, 2024
If you break it down to the fundamental components, life has three stages; beginning, middle, and end. We are born and grow up, then fly the coop to be on…
Happy 89th Birthday, Texas Inn | Weekly Report for October 11, 2024
Born October 11th in 1935, the Texas Inn (formerly known as the Texas Tavern) was celebrated by thousands of people across the Commonwealth yesterday. As the old saying goes, “We serve 1,500 people,15 at a…