The Business of Predicting the Future | Weekly Report for October 6, 2023
I do not envy people who make a living predicting the future. Economists, political scientists, financial analysts, meteorologists, or any kind of “ist” whose job is telling us what tomorrow…
Pumpkin Spice People | Weekly Report for September 29, 2023
As I have said before, most people can be basically segmented into two distinct groups; Dog People and Cat People. Usually, these kinds of folks are at odds with each…
There’s No Such Thing As Bad Publicity | Weekly Report for September 22, 2023
The headline for this week’s email comes from the master marketer P.T. Barnum. But is the phrase “there’s no such thing as bad publicity” true? While traveling last week I tried…
Compass Entertainment Complex: The Key to Effective Branding — A Step-By-Step Guide
Written by: Caitlin Sherman Branding is the process of creating a unique identity for your business or product, which resonates with your target audience and differentiates it from your competitors….
The Freedom to Fail | Weekly Report for September 15, 2023
When you were growing up your mom or a teacher or some other well-meaning adult told you could grow up to be anything. You could be the president, a rock…