In 2008, Madison+Main was in its third year of doing business. It was a great time for our business, but the economy was literally crumbling all around us. The housing market crashed. The stock market crashed. The GREAT Recession was just beginning.
It was against that backdrop that we started a small email newsletter, focused on M+M happenings and events that started with friends, family, and clients. Plus a few words of wisdom (or a rant) from yours truly. Some colleagues at the time questioned the move. “Really, why would anyone read a weekly email? Email is dead.” Another said, “I don’t think we have enough content to do this.” I considered all the options and decided to go for it. It started monthly, then twice a month and on November 14, 2008 we re-named it The Weekly Report. Catchy name, eh?
Fifteen years later, The Weekly Report has thousands of subscribers and it’s delivered fresh to your inbox every Friday at 3 p.m.. That means that we have sent out 750+ weekly email newsletters over the last 15 years. It’s a lot of work. Sometimes I struggle with topics. But all-in-all, it’s been the positive feedback we get — and the emails chiding me for typos — that keep me going.
Topics have included branding, marketing, public relations, sales, and lots of other topics — including rants about a certain football team in the nation’s capital and musings on my beloved VCU Rams basketball team. We also took time to showcase new clients, agency wins, and random pictures and videos of Kent Brockwell. Kent riding (and falling off) a scooter. Kent showing off his OSHA-approved flower arranging tactics. OK, yes, there’s a LOT of Kent content. But once in a while, I try to hop on a viral craze, like the time my son Jack and I did the Harlem Shake on the ferry to Ocracoke.
A few of the most popular topics, according to you and Google searches:
The Cold Call is Dead – 8.6.2021
I’ve Seen The Future, and I’m Not A Fan – 1.6.2023
Questions & Answers – 2.13.2015
Pumpkin Spice People – 9.29.2023
28 Days Til Spring – 2.20.2015
Here Lies Dave. (my obit) – 9.24.2021