Give Customers A Reason To Support Your Brand This Holiday Season. Here’s How.
Written by: Lauren McKinney
The holiday season is upon us, and Madison+Main understands the importance of making your brand stand out during this festive time of the year. It’s not just about selling products; it’s about building a strong and lasting connection with your customers. In this blog, we’ll explore some strategies to give your customers a compelling reason to support your brand this holiday season.
Embrace a Fun and Festive Theme
To capture the holiday spirit, start by incorporating a few festive elements into your brand. Update your website, social media profiles, and emails with holiday-themed visuals and content. From mistletoe to marketing measures, theming not only shows your brand’s participation in the holiday season but also creates a warm and inviting atmosphere for your customers.
Share Sentimental Stories and Company Values
The holidays are a time for sharing and giving. Use this opportunity to showcase your brand’s values and commitments. Share stories about how your company contributes to the community, supports charitable causes, or helps the environment. Let your customers know that when they choose your brand, they are not just making a purchase, but also supporting a brand with a heart. Emma Bullen, an Emmy award-winning author, writes on Medium about brands and what makes storytelling so effective for them: “Whether we like it or not, humans are driven by emotion. People buy things because of the emotional impact or advantage they offer.” Your brand can make those connections through the stories you share.
Offer Sparkly and Special Promotions
Holiday shoppers are always on the lookout for great deals to maximize their money at a particularly expensive time of year. Create special promotions and discounts tailored to the holiday season to keep your customers interested and excited! These offers could include holiday bundles, limited-time discounts, or even exclusive products. Just make sure to promote these offers across your website, email newsletters, and social media channels.
Personalize Your Merry Marketing
Tailor your marketing efforts to your customers’ preferences! It’s a good time to take a look at analytics to guide where to spend your time and efforts. Send personalized holiday greetings, recommendations, and exclusive offers based on the information you have on your customer’s past purchases and browsing history. By showing that you know and appreciate your customers, you can foster a stronger connection with your brand over time!
Showcase Heartwarming and Head-Turning User-Generated Content
Encourage your customers to create and share content related to your brand during the holiday season! The Bazaar Voice reports, “84% of consumers are more likely to trust a brand’s marketing campaign if it features user-generated content.” This can include photos, videos, or stories about their experiences with your products. You can run contests or campaigns to motivate user-generated content, and then share it across your social media platforms – it’s a guaranteed way to bring a human touch to your marketing and make it sparkle.
Leverage Excellent Email Marketing
Email marketing is a powerful tool for engaging with your customers during the holiday season. Craft well-designed and personalized holiday-themed emails that showcase your products, promotions, and values. Use catchy subject lines to entice recipients to open and read your emails. We’d suggest a pun or two, but that’s just us.
Shine Up Your Social Media Engagement
Christmas, Kwanzaa, Hanukkah, and the New Year are the perfect time to increase your brand’s visibility on social media platforms. Share engaging content themed around the upcoming holiday, host giveaways, and run contests inviting feedback to interact with your audience. Make sure to use relevant hashtags and create visually appealing posts.
Create Glam Gift Guides
Help your customers navigate the shopping frenzy by creating gift guides. Categorize products by price range, recipient, or type, making it easier for your customers to find the perfect gift, and see your brand as a trusted advisor! Consider collaborating with influencers or experts in your industry to curate these guides. We don’t want to brag but the crew at Madison+Main has a reputation for being great at gift-giving – every year we surprise our clients with a custom gift we know they’ll love!
Support Sensational Customer Service
During the busy holiday season, excellent customer service is crucial. Make sure your customer support team is well-prepared to handle inquiries and resolve issues promptly. Friendly and efficient service can leave a positive impression on customers and build loyalty – and makes a huge difference in online reviews!
Wrapping It Up (See what we did there…)
The holiday season is a special time for businesses to connect with their customers and an opportunity to make a powerful impact. Customers will be able to support a brand they believe in when you implement the strategies above and keep your eye on what makes you and your business unique. There’s a powerful bond that’s created when you build lasting relationships with your customers and help them see the value in supporting you. And there’s no better time to begin!
Ready to make your brand shine this holiday season (and get on that exclusive client gift list)? Contact Madison+Main to see how we can help you create a memorable and successful holiday marketing campaign. Give us a call at (804) 521-4141 to get started on your branding success story, for the holidays and beyond. #BoldBrandsWin