6 Winning Ways Small Brands Compete with Giants
Written by: Lauren McKinney Listen, we think big. And the world is only getting bigger. Global brands have billion-dollar ad budgets and armies of marketers; it’s easy for small businesses…
The Virginia Giant | Weekly Report for July 4, 2025
My sister and I are history buffs. I blame my parents. As kids, they took us to Fredericksburg, Williamsburg, Gettysburg and every other city that had a battlefield or museum. For me, history is…
All Hat and No Cowboy | Weekly Report for June 27, 2025
Back in the summer of 2016, I got a call one day saying that a guy named Levar Stoney wanted to meet me. He was running for mayor, and the young voice…
Open for Business | Weekly Report for June 20, 2025
In the fast-paced world of marketing, we often focus on the big-ticket items: TV and digital ads, PR campaigns, and that fancy new website redesign. But sometimes, the simplest tools…
The Power of Storytelling: Creating Narratives that Resonate
Written by: Lauren McKinney Once upon a time, in a world filled with banner ads, sales pitches, and fleeting attention spans, there was one marketing strategy to rule them all:…
Friday the 13th | Weekly Report for June 13, 2025
Paraskevidekatriaphobia is the fear of Friday the 13th. Apparently, beliefs in numerology and superstitions can lead some people to have a mental condition that prevents them from leaving the house today. Wowsers….
How Do We Handle The Trolls? | Weekly Report for June 6, 2025
If you’ve spent much time on social media sites, the odds are that you’ve encountered an internet troll. An internet troll is an individual who engages in provocative, offensive, or…
Summer Marketing Sizzle: 7 Seasonal Campaign Musts to Keep Things Rolling
Written by: Lauren McKinney Ah, summer. The season of sun, sandals, and sizzling marketing opportunities. While your audience is planning road trips and beach days, your brand should be planning…
The 2nd World | Weekly Report for May 30, 2025
I have often mocked people for loudly proclaiming their “1st World” problems on social media. “OMG, traffic is terrible.” or “They ran out of soy milk at Starbucks.” Many of us…
Marketing Lessons From Fishing | Weekly Report for May 23, 2025
If you’ve ever fished the Outer Banks, you know it’s part skill, part luck, and mostly patience. The ocean is big. You know, there are fish in it. When you first…