Messaging Behind Music in Ads | Weekly Report for June 3, 2022
You’re going to want to tune into this blog! Music is a universal language everyone can understand. In a world where we’re bombarded with data and visual messaging, the art…
Look Out World | Weekly Report for May 27, 2022
If you were anywhere near Broad Street this week, you would’ve seen thousands upon thousands of fresh faces in funny hats, snapping selfies and hugging everyone in sight. In this first normal…
The Truth About Taglines | Weekly Report for May 20, 2022
You’ve probably heard about a thousand taglines. There are good ones. There are bad ones (looking at you Charmin). But what exactly is a tagline? A tagline is a short, memorable…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…
Family vs. Team | Weekly Report for May 6, 2022
Last week I attended the Spring Conference of the Virginia Council of CEOs in Virginia Beach. As usual, I heard some great presentations and gleaned some insights that I can use in my…