The Marketing Science: Using Data Analytics to Drive Creative Campaigns
Written by: Lauren McKinney They say marketing is both an art and a science—and at Madison+Main, we believe the magic happens where creativity meets cold, hard data. Think of it…
It’s Not Just A Phrase, Mom! | Weekly Report for April 25, 2025
This week, boss man Dave Saunders is working in Texas with the Madison+Main leadership team. They’re doing a branding deep dive deep down in the Lone Star state with our newest client – the City of New…
A Bona Fide Birthday for Texas Inn | Weekly Report for April 18, 2025
I don’t remember much from my four years of Latin, but a few short phrases have stayed with me through the years. I have committed many age-old adages to memory as…
April Fool’s Done Right: The 5-Part Art of Playful Brand Humor
Written by: Lauren McKinney April Fool’s Day is a golden opportunity for brands to flex their funny bone, surprise audiences, and create viral moments. And the fun isn’t limited to…
Yacht Rock | Weekly Report for April 11, 2025
I am on a boat this week. Sailing Away. What a fool believes. This is it. Ride like the wind. The radio gives a perfect description of everything that’s happening. Sirius has…
What the Duck? | Weekly Report for April 4, 2025
As we cruise past the 5th anniversary of Novel Coronavirus Sars-19 aka Covid, I still can’t believe it’s been five years since our lives and businesses were upended and changed forever. 2020 seems…
The Pursuit of Happiness | Weekly Report for March 28, 2025
In 2011, the United Nations passed Resolution 65/309, which led to the creation of the World Happiness Report. It’s a joint effort by the UN and Oxford University with data from 140 countries collected by Gallup. The…
Wow-Worthy Websites: Madison+Main’s 7 Musts to Building Success Through Your Site
Written by: Lauren McKinney In the digital world, your website is your storefront, your handshake, and your best salesperson—all rolled into one. And just like an outdated, dusty brick-and-mortar shop…
Gen Z Entrepreneurs On The Rise | Weekly Report for March 21, 2025
My generation, Gen X, was the “latchkey generation.” We walked home from school and let ourselves in the house. We turned on MTV and then turned into “Couch Potatoes.” We were born between…
98% Of All Business Is Small Business | Weekly Report for March 14, 2025
Longtime readers of the Weekly Report will know I have stated “98% of all business is small business” on many occasions: in 2013, 2016, 2017, 2021, and last year, the phrase popped…