The Holiday Break | Weekly Report for December 20, 2024
You’ve worked hard. You deserve a break. Whether you’re on Christmas Break from school or have a few days off from the job, everyone appreciates a break from work. And that awesome,…
Tinsel Kills | Weekly Report for December 13, 2024
When I was knee-high to a grasshopper, I helped Mom and Dad decorate the Christmas tree. Mom loaded up antique ornaments. Dad handled the delicate glass bulbs from K-Mart and put the angel on…
Merry Marketing: 6 Ways to Embrace Themes & Stay Relevant This Season
Written by: Lauren McKinney The holiday season is upon us, and your marketing deserves to sparkle just as much as the winter’s twinkling lights. It’s the perfect time to embrace…
Cheese Strata | Weekly Report for December 6, 2024
A few years back I wrote an article about Christmas traditions and how different folks around the world celebrate the holidays in different ways. In that article, I shared one of my…
7 Tips to Keep Your Customers Thankful for Your Brand this Holiday Season
Written by: Lauren McKinney The holidays are a time of gratitude, celebration, and—if you’re a business—a prime opportunity to deepen customer relationships. ‘Tis the season to spread joy while ensuring…
Don’t Believe the Hype | Weekly Report for November 22, 2024
Last weekend more than 108 million viewers tuned into Netflix to watch a 27-year-old Youtuber spar gently with a 58-year-old former world champion for eight 60-second rounds with 14-ounce gloves. For reference,…
It’s Not What You Say, It’s How You Say It | Weekly Report for November 15, 2024
According to the “7-38-55 rule” developed by noted psychologist Albert Mehrabian, 55% of communication is considered visual; meaning that the majority of a message is conveyed through body language and facial…
There Is Good News This Week | Weekly Report for November 8, 2024
Election Day has come and gone, and our nation’s longest singular obsession is complete. The good news is that at least the candidates for 2028’s Presidential Election won’t start campaigning until 2026. On…
Mastering Email Marketing: Effective Strategies for Brand Engagement
Written by: Lauren McKinney You’ve Got Mail! I know, I know… we all open our emails while wincing, preparing for an onslaught of spam with maybe a single meaningful email…
57 Varieties | Weekly Report for November 1, 2024
As the story goes, the founder of the Heinz Empire, Henry J. Heinz, was inspired to write his famous tagline “57 Varieties” in 1896, after seeing an advertisement for a shoe company…