Yoga Pants | Weekly Report for August 30, 2024
Part of the hard work we do for clients is market research. We use a variety of tools and software systems to acquire info on people, places and things. We…
Stop It. | Weekly Report for August 23, 2024
A month ago, comedy legend Bob Newhart passed away. I’m normally not particularly sentimental about the passing of celebrities because I didn’t actually know them, but after decades of seeing Bob Newhart…
Returning to the Workforce | Weekly Report for August 15, 2024
Over the last few years, the labor crunch has affected my businesses and had a direct impact on many of our clients. Our retail clients need clerks. Our healthcare clients…
The ABCs of ROI: Madison+Main’s Guide to Marketing Success
Written by: Lauren McKinney You’ve probably seen a movie with a scene like this – a tense standoff. An exchange of words. Then, the time-honored line: “What’s in it for…
Virginia “Legalized” Weed Three Years Ago | Weekly Report for August 9, 2024
Disclaimer: Because I get a lot of emails, letters and social media messages, let me be clear about this week’s topic. This blog is merely a look at Virginia’s fledgling marijuana…
Tax-Free Weekend | Weekly Report for August 2, 2024
I’m going to buy a bunch of stuff this weekend…and probably a chainsaw. You may or may not know that today marks the start of Virginia’s Annual Tax-Free Weekend aka 3-Day Sales Tax…
We Just Clicked: The Do’s and Don’ts of Cross-Platform Conversions
Written by: Robyn Quarles The Importance of Cross-Platform Conversion If there’s more than one way to peel an orange, there’s definitely more than one way to get your target audience…
There Is Only One Way To Eat An Elephant. One Bite At A Time. | Weekly Report for July 26, 2024
The famous quote in this week’s headline has been attributed to several fine folks; St. Francis of Assisi and Bishop Desmond Tutu, most notably. It’s alway been one of my favorite mantras. I…
Beating the Heat | Weekly Report for July 19, 2024
For a few centuries now, people have flocked to Saratoga Springs, New York to beat the heat. The natural springs have drawn visitors for their “healing powers.” Since 1863, people have flocked to…
The Ad Biz is Coming to Save Us | Weekly Report for July 12, 2024
Having been in the “ad biz” for three decades, I’ve learned a few things about it. Ups and downs. Ebbs and flows. Dollars and cents. Trends and fads. One thing…