Virginia “Legalized” Weed Three Years Ago

Disclaimer: Because I get a lot of emails, letters and social media messages, let me be clear about this week’s topic. This blog is merely a look at Virginia’s fledgling marijuana industry. I’m not taking sides…only presenting some facts. If you are offended by weed or jokes about weed, please skip this week)
On July 1st, 2021, in the middle of the Great Pandemic, a new law went into effect in Virginia that “legalized” marijuana. Yet, in point of fact, the new law merely decriminalized weed. To quote a famous Monty Python line “…and there was much rejoicing.” As the first southern state to move in this direction, Virginia’s General Assembly and Governor Northam created the Virginia Cannabis Control Authority (VCCA), the state agency in charge of regulatory power over the industry.
But so far, VCCA plans have gone mostly “up in smoke.” (You knew a pun was coming right?) The Commonwealth has not enacted a retail market. Virginians are still confused about basic laws regarding marijuana (you can’t possess more than an ounce, can’t smoke in public, and can’t sell it). The VCCA has no enforcement powers. And Virginia’s treasury is not seeing the big influx of cash, in the form of marijuana taxes.
Vermont leads the nation in weed use with almost 35% of residents puffing the wacky weed. Meanwhile, they actually do smoke marijuana in Muskogee, with Oklahoma reporting cannabis consumption at 26%. Virginia ranks just below the national average at 20.2% and Alabama is the least stoned state, with only 13.8% of residents toking the devil’s lettuce.
Estimates from the Motley Fool predict that Virginia’s percentage of adults buying recreational weed would bring in almost $140 million in additional tax revenue. By comparison, Virginia collected over $75 billion in tax dollars last year (or about $11,500 per person). If my math is right (and it’s probably not because I was an English Major) that means a fully functioning cannabis retail market would bring in .0018539% more tax dollars for the Commonwealth.
Is it worth it? From a purely economic standpoint, I find it hard to make the argument that pot sales tax will cure all of our ills. But from a freedom standpoint, and you should all know how much I love freedom, I say “what can it hurt?”
Either way, the last three years Virginians have been in a long state of limbo…stuck between two sides. The point is that we either move forward with legalization and a retail market or we don’t. In other words, as my dad used to say, “It’s time to sh__ or get off the pot.”
MONDAY:
DISPLAY(S) AT RICHMOND RACEWAY
This weekend, you’ll see two different campaign sponsorships at Richmond Raceway. Madison+Main created and placed two different sponsorships for Virginia’s Office of the Attorney General at the track for this weekend’s big events. You’ll see signage for our Ceasefire Virginia campaign, which is reducing gun and gang violence in the Commonwealth, and you’ll see messaging for One Pill Can Kill – a Virginia-wide marketing campaign that is working to raise awareness about the dangers of fentanyl.


TUESDAY:
STORYBOARD DAY
Even I need a creative outlet sometimes! Alongside Sr. Communications Manager, Derek Fair, and Jr. Copywriter, Robyn Quarles, I joined the team in a storyboard session for a project for our new client, Virginia Energy Sense. Of course, I led the team in a mad-lib style warm-up before getting down to business which we had to share with the team:

WEDNESDAY:
VISIT TO WYTHKEN
Creative Director Carissa Ghaffari, and Account Executive Kendall Sanders stopped by our OG client, Wythken Printing. The two toured the facility and got to see all of the different printing services in progress, as well as get the inside scoop on how their sticker production works.


THURSDAY:
SAYING GOODBYE TO JESS, THE INTERN
We’ve really enjoyed working with and getting to know Jess Ligon this summer, but alas, all good things must come to an end. Jess is returning for her senior year at the University of Georgia in a few days, so her last day hanging around the Madison+Main-iacs was Thursday. This young lady has a bright future ahead of her.

FRIDAY:
ICYMI… DON’T MISS OUT!
I was back on the 50,000 watt “Voice of The South” aka News Radio WRVA this morning with my pal John Reid with my regular event update. This might be one of the biggest weekends this year for RVA. For starters, it’s Race Weekend at Richmond Raceway. It’s also the Richmond Jazz & Music Festival at a new location, Maymont. And the Carytown Watermelon Festival returns for its 42nd year. Here’s the link, ICYMI.
John dropped by the Texas Inn last week and we really appreciated the plug he gave us on the radio this morning! (if you’re out and about this weekend, drop by our place for a Cheesy Western, at 2901 Park Ave.)
A FEW OF OUR FAVORITE EVENTS

Richmond Jazz & Music Festival
Hippodrome Theater | Friday, August 9, 2024 | Doors open @ 6 p.m.
Maymont | Saturday, August 10 | Sunday, August 11, 2024 | Gates open @ 11 a.m.
EXPERIENCE THE COLOR OF MUSIC!
A three-day, 360-degree sensory immersion at The Richmond Jazz & Music Festival featuring Fantasia, Ludacris, Artist-In-Residence Wyclef, St. Paul & The Broken Bones, Gregory Porter, Bob James, Snarky Puppy, and more!
“Federal and state laws (should) be changed to no longer make it a crime to possess marijuana for private use.“ — Richard Nixon