The Best-Kept Secret | Weekly Report for July 29, 2022
Have you ever heard anyone describe their company as “the best-kept secret of ________?” In my 30 years in the marketing biz, I absolutely cringe when I hear a biz…
Look Out World | Weekly Report for May 27, 2022
If you were anywhere near Broad Street this week, you would’ve seen thousands upon thousands of fresh faces in funny hats, snapping selfies and hugging everyone in sight. In this first normal…
Help Wanted? | Weekly Report for November 12, 2021
The first job I ever had was at Brookville Drug Store. I worked for $3.35 per hour delivering prescriptions. I was 16 and it was 1984. At first, I rode a…
What’s in a Name? | Weekly Report for May 07, 2021
One of the most important elements in branding is your company’s name. However, most entrepreneurs do not realize how important this is when starting a business. Most companies are named…
A License to Print Money | Weekly Report for March 26, 2021
My dad used to say if a business was super successful they had “a license to print money.” He tried his hand at business, twice without much success. His father,…