Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
Bon Voyage | Weekly Report for May 5, 2023
Ah, Cinco de Mayo is upon us. The 5th of May. Today is a drinking holiday that started as a small local celebration in Puebla, Mexico, but became an international phenomenon in the…
The Last Frontier | Weekly Report for July 1, 2022
If you had to pick a place to pack up and visit, where would you go? I’d imagine somewhere sunny rather than snowy for the summer — unless you’re Dave Saunders….
Never Ass-u-me | Weekly Report for June 24, 2022
An old baseball coach of mine once wrote on a blackboard, “Never ASSUME anything because it makes an ‘ASS’ out of ‘U’ and ‘ME’.” I always remembered that line. Partially…
Listen Here…No Hear! | Weekly Report for April 15, 2022
Founder and Chief Idea Officer Dave Saunders is a little busy this week bringing his boat, The Tug Life, from Florida to its homeport in Urbanna, Virginia. This is Communications Specialist Kennedy Heidel putting all hands on deck…