An old baseball coach of mine once wrote on a blackboard, “Never ASSUME anything because it makes an ‘ASS’ out of ‘U’ and ‘ME’.” I always remembered that line. Partially because I was in eighth grade and laughed when a grown man said “ass.” But more importantly, I immediately knew what he meant. No “ifs,” “ands,” or “butts.” I didn’t assume what he meant to say. Coach was just telling us that you shouldn’t jump to conclusions, especially if there’s nothing concrete to back it up. An assumption is defined thusly; a thing that is accepted as true or as certain to happen, without proof.
For example, I’d always assumed that Coach was the author of that great quote, but I was wrong. According to Quote Investigator, it first appeared in an advertisement. Yes, this great quote was written by a copywriter at an ad agency. Go figure.
It appeared first in the Espanola, New Mexico weekly newspaper Rio Grande Sun in 1957. The ad was for the Horace DeVargo Agency, a car insurance company, and said:
“… I urge you, as a driver, to observe the rules of traffic and highway safety in the operation of your car. Don’t ass-u-me anything when you drive because you’ll make an ass of u and me — ass-u-me.”
Assumptions can cause damage, literally and figuratively, especially in business. It’s a lesson I’ve always remembered, but occasionally I have to remind myself….and others.
So now, as a seasoned AdMan, I find myself dropping knowledge bombs on younger colleagues quite frequently. I pulled this one out of my bag of tricks the other day. My only hope is that the advice sticks. I assume it will.
What’s one piece of advice you give to younger colleagues? Email me here. I’d love to know.
SIGNING ON A NEW CLIENT
We’re excited to announce a new client of ours, Red Pen Virtual Assistants LLC, which is an online marketplace of virtual assistants that matches highly-skilled teachers with busy professionals. We’re excited to bring their mission of connecting these two workforces together in a way that benefits them both. More details to come soon!
On Tuesday, our Director of Business & Marketing Leanne Pillow and Finance & Operations Manager Katie Rossberg set out to The Crossings Golf Club to play 9 holes in their RVA Ready, Set, Golf: Women’s Golf Clinic and Luncheon. They hit the links and networked with other big shots and industry leaders in the community. Katie, who has never played golf before parred the 6th hole. Nicely done, Bossberg. Who says you can’t mix business with pleasure?
Buckle up, we’ve got big news! We’re happy to announce our client DRIVE SMART Virginia is back. You may remember our previous work done for them, but we’re ready to drive home some more ideas for them. Be smart. Don’t text and drive. #TrustMe
CHECKING OUT CHESAPEAKE
On Thursday, Account Manager Marita Cardenas and Creative Director Art Webb visited our client Chesapeake Economic Development. They met with their team to present their marketing plan and discuss our ideas for their new marketing. Marita even made sure to snag some snazzy shots of Summit Pointe before heading back home.
I was back on the air this week with John Reid on WRVA and Richmond’s Morning News to give my regular event update. I dialed in from Seattle at 5 a.m. ICYMI, here’s where you can listen. Why am I in Seattle? I’m crossing another item off my bucket list and taking a 7-day cruise to Alaska. It’s a slightly bigger boat than The Tug Life. Sometimes you just gotta say “bucket.”
Put down the remote and start taking notes! Recently thought about making a TV commercial but don’t know where to start? Check out our recent blog with some dos and don’ts if you’re creating a TV spot.
A FEW OF OUR FAVORITE EVENTS
Enrichment forNational Catfish Day
Holiday Barn Pet Resorts
Glen Allen & Midlothian, VA
June 25-27 | All Day
Holiday Barn Pet Resorts will be celebrating National Catfish Day with BOGO cat enrichment activities. Your kitties will get one-on-one time with one of their counselors as they participate in games that are mentally stimulating. Stop by either location this weekend!
Evolution of Freedom: The Food Featuring Chef “Butta”Ardinia Brown
June 28 | 5:45 p.m. – 7:30 p.m.
Join Fort Monroe Authority for Season 2, Episode 4 of their Evolution of Freedom series. The fourth episode features host Kelli Lemon digging into the life and career of Chef “Butta” Ardinia Brown. They’ll discuss the history and influences of the LGBTQ community in the culinary arts and how it relates to modern culture through health-conscious dishes. Register today for your free ticket!
“Jumping to conclusions is not exercise.“ — Coach