Free Parking | Weekly Report for March 3, 2023
How’s that for an attention-grabbing headline? I understood that free parking was a wonderful thing before I could even drive. At the least, Free Parking was a safe space to land on…
Don’t “Set It And Forget It!” | Weekly Report for September 16, 2022
Everyone asked you, “So, do you have a Facebook page?” and you said, “Um, not yet.” You worked hard. Put in all the content. You press the button and go live with…
The Devil is in the Details | Weekly Report for July 22, 2022
The phrase “The devil is in the details” is an idiom that alludes to a catch or mysterious element hidden in the details. Something may seem simple at first glance,…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…
Slutty Brands Win? | Weekly Report for May 21, 2021
COVID-19 almost killed the restaurant business. A recent report from food industry research firm Datassential estimates that 10 percent of all restaurants across the United States that were in business during the pandemic have closed for good and an…