
Half Staff | Weekly Report for May 9, 2025
With a title like Half Staff you probably thought this was going to be another article about staffing issues or full employment, but nooooooo, I gotcha again. This is going to be…

“Toot your own horn because no one else will.” | Weekly Report for May 27, 2024
My Mom told me once, “Toot your own horn because no one else will.” In other words, it’s okay to talk about your own accomplishments and brag a little. It…

Setting The Bar And Then Raising It | Weekly Report for June 2, 2023
By: Caitlin Sherman, Copywriter Dave has been busy shuttling between Lynchburg and Harrisonburg this week building his BURGer empire, so I’m filling in with another special edition of the Weekly Report. Marketing is an integral part…

The Two Hardest Words to Say | Weekly Report for June 17, 2022
Mistakes are part of life. We either learn from them or we don’t. We all slip up from time to time. Except me. #JustKidding A mistake. A goof. A screw-up….

Messaging Behind Music in Ads | Weekly Report for June 3, 2022
You’re going to want to tune into this blog! Music is a universal language everyone can understand. In a world where we’re bombarded with data and visual messaging, the art…