The Naughty List | Weekly Report for December 9, 2022
As mentioned last week, I’m slowly turning into Santa. I figured I would fully step into the role and assume the appropriate responsibilities (other than eating the cookies left around the…
Reassessing Recessions | Weekly Report for November 18, 2022
We’ve danced around the “R” word for about a year, but after two consecutive quarters of declining GDP, one has to ask, “Are we in a Recession?” It depends on what…
The Twitter Saga | Weekly Report for November 11, 2022
To borrow from a famous quote by President Ronald Reagan, “I didn’t leave Twitter. Twitter left me.” More than 14 years ago I reluctantly joined Twitter at the suggestion of a colleague at Madison+Main. The…
The Marketing Plan Buffet: Strategizing Bite by Bite
Creating a marketing plan is a lot like taking a trip to an all-you-can-eat buffet. For some, it’s heaven on earth. For others, it’s heartburn before the first bite. However,…
5 Ways to Successfully Utilize Digital Advertising During the Holidays
The holiday season is when many families open their homes, hearts, and (let’s face it) wallets. As folks are in the spirit of spending, it’s the perfect opportunity for your…