Google My Business | Weekly Report for September 9, 2022
Brand equity is that wonderful thing that happens when the name of your business becomes synonymous with the product or service you provide. Have you asked for a Kleenex when you actually…
Redeeming Reputations | Weekly Report for August 12, 2022
Hi everyone! Junior Copywriter Caitlin Sherman here stepping in for Dave this week, who’s busy setting up the new Harrisonburg location of the Texas Inn. Joan Jett & The Blackhearts famously sang, “I don’t give a damn ‘bout…
Spring Broke | Weekly Report for March 25, 2022
I remember Spring Break in 1989…barely. My buddies and I tried to figure out which place in Florida would be more fun? Daytona or Fort Lauderdale. We chose Fort Liquordale. Fort Lauderdale became the best-known…
Follow-Through | Weekly Report for March 18, 2022
Broken promises sting — a lot. Whether it’s between you and a friend or you and a brand, a promise broken destroys credibility, trust, and loyalty. Ask yourself this — if…
The Score is 20-6 | Weekly Report for March 4, 2022
In March, we celebrate Women’s History Month. And there are several reasons for this. Most notably, March is a time to reflect on all of the incredible accomplishments that women in our…