Political Advertising Is Not Branding | Weekly Report for November 3, 2023
There’s an election next week, but you already know that. We’ve been bombarded with TV ads, radio ads, flyers, mailers, text, and email spam for months. It all reaches a…
Top 10 Useless and Annoying Technologies | Weekly Report for July 7, 2023
Apparently, I really struck a chord with last week’s Weekly Report. I ask for examples of useless and annoying technology and you guys and gals were more than happy to oblige….
10 Ways Marketing Is Like Fishing | Weekly Report for June 9, 2023
There are many benefits to fishing. Sunshine, fresh air, and sometimes fishing turns into catching. On a recent outing with friends down on the river, we got skunked. However, we…
Needle In A Haystack | Weekly Report for April 21, 2023
I heard an ad on the radio last week. It was for ZipRecruiter. “It’s like looking for a needle in a haystack.” A few minutes later, I heard another ad for Indeed.com….
The Luck of the Draw | Weekly Report for March 17, 2023
Greetings from Albany, New York, where we find ourselves preparing for a first-round March Madness victory by my beloved VCU Rams over the St. Mary’s Gaels. With a little luck – and a lot of hard…