The Luck of the Draw
Greetings from Albany, New York, where we find ourselves preparing for a first-round March Madness victory by my beloved VCU Rams over the St. Mary’s Gaels. With a little luck – and a lot of hard work and talent – we can win this thing on St. Patty’s Day. Unlike many previous NCAA tourneys, the Rams got better “luck of the draw” this season, after winning the Atlantic 10 Conference last week. I mean, at least I’m not driving 2,000 miles to Albuquerque or Phoenix, where the NCAA Selection Committee usually sends VCU. It was a nice seven-and-a-half-hour drive, but after some green beers and some basketball, I’m feeling good.
I thought it was important to talk about luck on this special holiday. I hear many business owners give “good luck” as the reason why they’re successful. I’ve heard start-ups say we had “beginner’s luck.” I’ve heard established companies say, “We’ve had a run of good luck.”
But at the end of the day, getting a big client, getting a great deal on a spot to set up shop, or getting the right team together is usually the direct result of hard work. If you or someone you know is thinking of starting a business, send them these tips:
- Take action. Stop thinking about starting a business and START a business. Act upon the ideas you have swirling around in your head. Draw up a business plan. Start saving. Cash in a couple of favors from friends and family to help get started. Do what needs to be done to turn that business idea into an actual business.
- Be curious (and stay curious). The hardest part of beginning a business is getting started and staying in it to win it. Investigate new opportunities and ideas and give them a go. Read everything you can and ask questions of people who already have a successful business. Knowledge is power and the easiest way to gain it is by asking questions.
- Start small, but think BIG. Dreaming big is not a bad thing. Think about how big you want to grow your business, but start small with the basics. Focus on building a brand that your business can grow into, not out of. I’ve met many successful business owners that had to change their name or brand identity after starting a business because they outgrew the name or business model. For example, if your business name is Virginia Electrical and you expand into North Carolina, you’ve got a problem.
Yes, it takes a lot of hard work to build a business, but it also requires research, resources, and resilience. And yes, I’ll admit, a little luck comes in handy. But if you succeed, give yourself the credit and don’t tell people, “We got lucky, I guess.” As MGM founder Samuel Goldwyn once said, “The harder I work, the luckier I get.”
GOT THE SHOTS!
As promised in an earlier edition of the Weekly Report, our two newest Account Executives Brandon Segres and Amanda Anderson officially have their Madison+Main headshots. Thank you to Creative Director Carissa Ghaffari for capturing their smiling faces with your fine-tuned photography skills. You can take a look at the rest of the team’s photos on our website, along with a map of the murals they were shot in front of for your next photoshoot spot.
In honor of the VCU Rams being named the Atlantic 10 Tournament Champions, our client Maola Local Dairies shared their own celebratory post across their socials. Recently, Maola was named the official milk of the VCU Rams (and JMU Dukes). If you ever wondered if a ram, bulldog, and cow would get along, I think the proof is in the pudding (or “the milk” in this case).
TEAMWORK MAKES THE DREAM WORK
On Wednesday, Communications Director Kent Brockwell, Communications Specialist Kennedy Heidel, and Copywriter Caitlin Sherman got to work on a big project for our client EPIC Rx. Our team took on the task of refreshing some of their marketing materials. As I’ve said before, it’s important to build a brand that you can grow into. A refresh can be a great opportunity to reconnect with your audience, and we’re happy to help with the process.
PUTTING IN THE WORK
On Thursday, Account Director Allison Nida and Communications Specialist Kennedy Heidel participated in a virtual training workshop. There, they learned about the essential aspects of using Instagram as a marketing tool, as well as how to develop a content strategy. It’s important to stay up-to-date on the latest tips and tricks to take your marketing knowledge to the next level.
(Speaking of taking things to the next level, if you know someone who’d be interested in leading brands to bold solutions, we’re hiring Account Executives!)
WE ARE RAMILY
Today I am cheering on the VCU Men’s Basketball Team, but two of our all-star Madison+Main-iacs led a Copywriting workshop for some of the students at Virginia Commonwealth University. VCU Alums Kent Brockwell and Caitlin Sherman worked with the Ad Club at VCU to present the Mass Communications students with a comprehensive guide to writing copy in preparation for the school’s CreateAthon event. Lucky them!
A FEW OF OUR FAVORITE EVENTS
Art & Cheesy Western Night!
4925 Boonsboro Road
Lynchburg, VA 24503
March 23 | 5-7 p.m.
Findings Art is teaming up with the Texas Inn for a special one-night-only event for art lovers and fans of the Cheesy Western. Shop from an array of curated art pieces that take inspiration from the T-Room while grabbing a Cheesy Western (on the house). Join them for this free event!
Holiday Barn Pet Resorts
Glen Allen & Midlothian
March 21-22 | All Day
Souvenir photo days are a dog daycare favorite! Bring your pup to Holiday Barn Pet Resorts to get a picture snapped of them as they strike a pose under a beautiful spring-themed backdrop. Mark your calendars for the Spring Fling!
Garrison Life at Fort Monroe
Fort Monroe Authority
20 Bernard Road
Fort Monroe, VA 23651
March 25 | 9 a.m. – 3 p.m.
Ready to learn from living historians? Experience the sights and sounds of the U.S. Army at Fort Monroe in honor of the first permanent soldiers stationed there in 1823. Join them for this free event!
Richmond SPCA’s 21st Annual Dog Jog, 5K, and Block Party
2519 Hermitage Road
Richmond, VA 23220
March 25 | 10 a.m. – 5 p.m.
Start stretching! Get ready for tail-wagging fun at the Richmond SPCA’s 21st Annual Dog Jog, presented by Holiday Barn Pet Resorts. Sign up today to register for the race!
Chesterfield PAL Spring In Your Step 5K
Chesterfield County Police Training Academy
6610 Public Safety Way
Chesterfield, VA 23832
April 8, 2023 | 8 – 10: 30 a.m.
Put a spring in your step at Chesterfield PAL’s 2nd Annual 5K! Hit the ground running to help benefit the Chesterfield County Police Activities League (PAL). Register today.
“You make your own luck.” — Ernest Hemingway, American novelist