The Twitter Saga | Weekly Report for November 11, 2022
To borrow from a famous quote by President Ronald Reagan, “I didn’t leave Twitter. Twitter left me.” More than 14 years ago I reluctantly joined Twitter at the suggestion of a colleague at Madison+Main. The…
The Best-Kept Secret | Weekly Report for July 29, 2022
Have you ever heard anyone describe their company as “the best-kept secret of ________?” In my 30 years in the marketing biz, I absolutely cringe when I hear a biz…
Follow-Through | Weekly Report for March 18, 2022
Broken promises sting — a lot. Whether it’s between you and a friend or you and a brand, a promise broken destroys credibility, trust, and loyalty. Ask yourself this — if…
The Score is 20-6 | Weekly Report for March 4, 2022
In March, we celebrate Women’s History Month. And there are several reasons for this. Most notably, March is a time to reflect on all of the incredible accomplishments that women in our…
Super Bowl Ads 2022 | Weekly Report for February 18, 2022
Last Sunday’s Super Bowl may be a distant memory but when the clock winds down on the game, I wind up to hit the radio and TV airways the next day. For…