The Power of Presentation | Weekly Report for December 16, 2022
By: Caitlin Sherman As part of my “one-year anniversary punishment,” Dave asked me to write the Weekly Report this week. What he doesn’t know is that I have less of a “Bah-Humbug” attitude about…
Gobbling Up The Deals | Weekly Report for November 25, 2022
Thanksgiving used to be a time for families to gather around the table, reconnect, and give thanks for all the treasures of the harvest. Ah, the turkey, the mashed potatoes, and…
The Twitter Saga | Weekly Report for November 11, 2022
To borrow from a famous quote by President Ronald Reagan, “I didn’t leave Twitter. Twitter left me.” More than 14 years ago I reluctantly joined Twitter at the suggestion of a colleague at Madison+Main. The…
The Best-Kept Secret | Weekly Report for July 29, 2022
Have you ever heard anyone describe their company as “the best-kept secret of ________?” In my 30 years in the marketing biz, I absolutely cringe when I hear a biz…
Follow-Through | Weekly Report for March 18, 2022
Broken promises sting — a lot. Whether it’s between you and a friend or you and a brand, a promise broken destroys credibility, trust, and loyalty. Ask yourself this — if…