
The Two Hardest Words to Say | Weekly Report for June 17, 2022
Mistakes are part of life. We either learn from them or we don’t. We all slip up from time to time. Except me. #JustKidding A mistake. A goof. A screw-up….

Messaging Behind Music in Ads | Weekly Report for June 3, 2022
You’re going to want to tune into this blog! Music is a universal language everyone can understand. In a world where we’re bombarded with data and visual messaging, the art…

Follow-Through | Weekly Report for March 18, 2022
Broken promises sting — a lot. Whether it’s between you and a friend or you and a brand, a promise broken destroys credibility, trust, and loyalty. Ask yourself this — if…

The Cold Call Is Dead | Weekly Report for August 6, 2021
There, I said it. The Wall Street Journal predicted this in 2006. And just like the YellowPages, payphones, and pagers, they’re not coming back. And for the record, I do not…