Commencement Advice: Wear Sunscreen | Weekly Report for May 12, 2023
The commencement speaker at Virginia Tech’s graduation this morning was Jean Case, Chairman of National Geographic Society and CEO of the Case Foundation. It was a nice speech delivered by “a digital pioneer.” Case started her…
The Two Hardest Words to Say | Weekly Report for June 17, 2022
Mistakes are part of life. We either learn from them or we don’t. We all slip up from time to time. Except me. #JustKidding A mistake. A goof. A screw-up….
Messaging Behind Music in Ads | Weekly Report for June 3, 2022
You’re going to want to tune into this blog! Music is a universal language everyone can understand. In a world where we’re bombarded with data and visual messaging, the art…
Follow-Through | Weekly Report for March 18, 2022
Broken promises sting — a lot. Whether it’s between you and a friend or you and a brand, a promise broken destroys credibility, trust, and loyalty. Ask yourself this — if…
The Cold Call Is Dead | Weekly Report for August 6, 2021
There, I said it. The Wall Street Journal predicted this in 2006. And just like the YellowPages, payphones, and pagers, they’re not coming back. And for the record, I do not…