Cheese Strata

A few years back I wrote an article about Christmas traditions and how different folks around the world celebrate the holidays in different ways. In that article, I shared one of my family’s traditions for more than three generations.

In our family, the Christmas morning tradition is Cheese Strata. You have to make it the night before and you just pop it into the oven while everyone is opening their presents.

So the origin of this distinctly American breakfast casserole dates back to 1902 when an article with the recipe appeared in a must-have domestic book, the Handbook of Household Science. 

After I wrote about that many subscribers shared stories of their holiday traditions and I was surprised how many had the same Cheese Strata stories.

Not surprisingly the search term “Cheese Strata Recipe” sees a spike every year on – you guessed it – Christmas Eve. I love data. It fascinates me. Take a look how that term is searched over time by clicking here. 

So how does a “cheese strata recipe” relate to marketing? Easy. Here’s a marketing tip: People search Google for things they don’t know at a time when they need the answer. Studying human behavior and using tools like Google Trends can help you maximize your efficiency in pay-per-click campaigns. For example, if you sell eggnog you might want to market it before Christmas. Buying the keyword “eggnog store near me” probably doesn’t work very well around Independence Day. Sounds like a no-brainer, but more than half of companies who advertise on Google Search do not set time or date settings for their products. Wanna learn more? Call me.

And here’s my converted Cheese Strata Recipe, penned by my awesome sister Katherine Saunders-Pemberton.