The Last Frontier | Weekly Report for July 1, 2022
If you had to pick a place to pack up and visit, where would you go? I’d imagine somewhere sunny rather than snowy for the summer — unless you’re Dave Saunders….
Never Ass-u-me | Weekly Report for June 24, 2022
An old baseball coach of mine once wrote on a blackboard, “Never ASSUME anything because it makes an ‘ASS’ out of ‘U’ and ‘ME’.” I always remembered that line. Partially…
More Science Than Art | Weekly Report for May 13, 2022
When I first got started in the ad biz, marketing was more “art” than science, but now because of technology, the balance has shifted. Thirty years ago, we thought more…